ATM - A2 Milk Corporation Limited

[whome]

There is an old marketing text from the 70’s that is still in print and still available ‘Positioning - The battle for your mind’ by Al Ries & Jack Trout. ATM employ the classic marketing strategies espoused in it, eg A2 patents were based on the fact they did not contain the A1 protein Which immediately repositioned all other competitors milk as containing a problem. That left slow and arrogant Fonterra out in the cold.

[tomm]

I completely agree. As I wrote earlier: "the single best thing for this company right now, is a raft of large scale peer-reviewed studies showing that the A2 protein has a positive effect on general health, let alone on those with symptoms directly cause by the A1 protein. Yes, I know.... Flame away! I have my fire-proof suit on already."

As you say, at the moment, this product is being driven by marketing and hype, which concerns me in with a mid to long term perspective.

The puplic and the parents know the truth therefor the A2M is in facts as how they react to it. The big Pharmac won't do a research on it.
The shorters won't dare to touch this stock and it is going to be a panic buy today in my opinion.

[Hello123]

The puplic and the parents know the truth therefor the A2M is in facts as how they react to it. The big Pharmac won't do a research on it.
The shorters won't dare to touch this stock and it is going to be a panic buy today in my opinion.

Yeah looking forward to this afternoon haha

[44wishlists]

Latest publication by the Hong Kong Consumer Council, founding "...all samples surveyed to be contaminated with 3-MCPD, a substance produced during the refinement of vegetable fat under high heat." Including a2milk.

https://www.scmp.com/news/hong-kong/...-milk-formulas

https://www.baby-kingdom.com/育兒成長/成長...#33021;-318346

https://echoice.consumer.org.hk/issue/526

https://www.consumer.org.hk/ws_chi/c...t-formula.html

[tomm]

Latest publication by the Hong Kong Consumer Council, founding "...all samples surveyed to be contaminated with 3-MCPD, a substance produced during the refinement of vegetable fat under high heat." Including a2milk.

https://www.scmp.com/news/hong-kong/...-milk-formulas

https://www.baby-kingdom.com/育兒成長/成長...#33021;-318346

https://echoice.consumer.org.hk/issue/526

https://www.consumer.org.hk/ws_chi/c...t-formula.html

It is too late to down ramped mate . it is instead help A2M because it mentioned Organic Infant Formula from Australian brand Bellamy’s Organic, exceeds the limit set by the European Food Safety Authority. and others Chinese Brand

[tipsy]

New ATH, looking forward to us claiming 20% share of the Chinese IF market in 10yrs time.

[44wishlists]

It's not down ramping, I am simply sharing the news with others. Have a nice day you single minded.

[Hello123]

It's not down ramping, I am simply sharing the news with others. Have a nice day you single minded.

[tomm]

New ATH, looking forward to us claiming 20% share of the Chinese IF market in 10yrs time.

Record ATH !

[SSB11]

Good debate on the back of my comment. But its nice to see balanced and educated responses, many forums are not so civilized.