ATM - A2 Milk Corporation Limited

[Ruby]

Another green day

[Gregnz]

Excerpt from above (apologies in advance,positive comment);
Lee described three tiers of milk products; there's the top shelf brands (literally) such as organic milk brands Lewis Road and Kāpiti single farm and protein-specific A2 milk. Then there's the "mainstay" brands like Anchor and Meadowfresh, and then there's the no-frills brands put out by supermarkets.

Ruby, no positivity allowed here. Sorry, only negative comments please. (even though you're a genuine holder and proud of your investment).

[Balance]

Yes, there is money in milk, not sure you are right to be enthusiastic over Fonterra. I looked at Fonterra a while ago but, like LIC, its really just for the farmers. also they are a big and kind of hopeless organisation. I'd agree there are questions over A2, particularly the apparent lack of awareness by senior management of the evolving collapse of their diagou trade. But having said that, I am more positive than negative over A2 as a slice of NZ dairy with an innovative edge. Also, senior management of any company, in my experience, are usually over-rated in terms of their ability to bolster company performance.

I am neutral on FSF.

I am making the point that the market as a whole was so hyped up about ATM's brand power that it completely missed the wood for the trees - in the end, it's a matter of time before that first mover advantage brand power dissipates unless the company spends heaps on marketing, promotion and advertising. Something that Jayne wanted to do but the BOD disagreed - preferring to focus on the short term than the long term.

It has taken the pandemic to expose just how hugely vulnerable ATM was to one particular channel it had no control over and now, it is going to have to spend BIG just to standstill!

To recap :

" .....At the same time there is the trend towards China becoming more self-reliant in dairy and in infant formula."

" .... But a phenomenon related to Covid saw supply interrupted early last year, which saw more consumers turn to local brands, accompanied by an aggressive marketing campaign by the local infant formula companies."

" ..... There are these exceptional periods that have altered supply and consumer demand."

[Balance]

Another green day

In the red on ASX - the real market for ATM.

Sorry to spoil your evening.

[Ruby]

Thanks for taking time to check for me,how did all the other stocks go?

[Balance]

Thanks for taking time to check for me,how did all the other stocks go?

You are the one who was going hyper over a miserable little green.

After it had gone red by over 50% in the last 6 months!

So suck it up!

[Ruby]

Awww...hyper...or is that your hyperbole again

[Ruby]

You got the emotive language and exclamation marks,but forgot your usual emoji...

[Balance]

You got the emotive language and exclamation marks,but forgot your usual emoji...

Just suck it up - you know you can do it.

[Ruby]

No emotive language,no exclamation marks and no emojis,well done,see,its not that hard,give yourself a pat on the back.