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  1. #11401
    Legend Balance's Avatar
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    Quote Originally Posted by pierre View Post
    In the first few months of 2014 there were a number of announcements about various initiatives which excited the market, but no financial information was released until the full year results were published on 28 May.

    I emailed the company this afternoon asking when PEB intended to provide an update to the market about sales, revenue and/or other developments. I'll post the reply when I receive it.
    Hope you are not holding your breath - it will be late May before they release their full year results!

    The track record of PEB is that they would have shouted from the roof top if their quarterly sales to December 2014 were up to expectations.

    It's 20th of February and they have had the quarterly sales now for at least a month.

  2. #11402
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    Quote Originally Posted by Dentie View Post
    Do you think PEB have just been standing still while the industry has not been standing still? Do you think they are not aware of any competition?

    The worst that can happen is PEB won't sell anything (out of their suite of products) and that better competition will arrive in their sandpit.

    Have you lost interest in PEB and become Mr Doomsdayer because PEB are not going to hold a 100% monopoly anymore and no longer have the playing field to themselves?

    Actually, given their accuracy, it will probably be easier for PEB to do their marketing when all their competitors start to launch their products.
    You are starting to sound like some of the posters I encountered on Pike River and NZOG thread!

    Scary!

  3. #11403
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    Quote Originally Posted by pierre View Post
    I've been well rewarded by being a patient long-term holder of many companies....

    Pierre, are you interested in VML stock?

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    Quote Originally Posted by Balance View Post
    Hope you are not holding your breath - it will be late May before they release their full year results!

    The track record of PEB is that they would have shouted from the roof top if their quarterly sales to December 2014 were up to expectations.

    It's 20th of February and they have had the quarterly sales now for at least a month.
    That is a massive assumption on your part.
    PEB does not have a track record of quarterly reports.
    And by the 28th of May they will have had them for several more months. So what!
    At the risk of being sent to the sin bin again.
    You cannot have it both ways
    On the one hand you say there is a lot of hype and on the other you say they are not releasing information.
    Then when they do release information it is hype and they are shouting from the rooftops.
    Sorry, Balance, that will not do at all.
    Did it occur to you that they may have seen some of these postings here and decided the best course of action is to shut up and not say anything given all the angst and regurgitated rubbish flying in their direction.
    Did it also occur to you that some of your remarks could be construed as derogatory or even defamatory and there are avenues to pursue compensation. Hiding behind a nom-de-plume will not protect you, me old son.
    Just sayin'.
    Miner

  5. #11405
    Senior Member pierre's Avatar
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    Quote Originally Posted by Absolute144 View Post
    Pierre, are you interested in VML stock?
    I have investments in 25 NZ companies plus a number on the ASX but VML is not one of them. Why do you ask?

  6. #11406
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    Sorry to divert from PEB, though I think it has relevance. From reliable sources, that's precisely what the VML board decided. (from below) "the best course of action is to".. (from VML) ignore it. Possibly PEB's board think that as well. The potential for defamation on the VML thread was even more acute than here, though the veneer of protection posting as a nom de plume is equally wafer thin, for the poster and for ST itself. Dumping with vehemence, here on ST, about a company and the people responsible for it, just diminishes the value of debate, lessens the influence of opinion here and clams up the communications from the company.

    BAA

    Quote Originally Posted by Minerbarejet View Post
    That is a massive assumption on your part.
    PEB does not have a track record of quarterly reports.
    And by the 28th of May they will have had them for several more months. So what!
    At the risk of being sent to the sin bin again.
    You cannot have it both ways
    On the one hand you say there is a lot of hype and on the other you say they are not releasing information.
    Then when they do release information it is hype and they are shouting from the rooftops.
    Sorry, Balance, that will not do at all.
    Did it occur to you that they may have seen some of these postings here and decided the best course of action is to shut up and not say anything given all the angst and regurgitated rubbish flying in their direction.
    Did it also occur to you that some of your remarks could be construed as derogatory or even defamatory and there are avenues to pursue compensation. Hiding behind a nom-de-plume will not protect you, me old son.
    Just sayin'.
    Miner

  7. #11407
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    Quote Originally Posted by Hancocks View Post
    Now here is an interesting little snippet for you while we wait for some news - I have attached the map from the Capital Raising document of October 2013 in which Pacific Edge identified the proposed targeted sales territories (how long ago is that? about 16 months ....) I have edited it so that each circle is an identifiable marketing person.

    Attachment 7100........................Attachment 7101

    I have identified another state covered by an Account Executive of which there are now 12. There are still two that I cannot identify where they are operating, but I do know their start dates.

    I have attached an image showing how Pacific Edge Diagnostics (USA) have increased the number of account executives to (12) in 2013 & 2014. The image also shows the ramp up of Pacific Edge Limited (NZ) staff to support the development and commercialisation.

    I cannot comment any further on the uptake of the test; or, the transition from 'User Program' to commercial agreement, because we do not have that information and any prediction would be totally uniformed and irresponsible. And that comment applies equally to both sides of the argument.

    Attachment 7103

    Of the states where we do know that Pacific Edge Diagnostics have a presence (coloured red) the figures are very interesting. According to the Urology Register there are 11,396 practicing clinicians. The states where Pacific Edge Account Executives have been identified as operating in (two are unidentified as yet) numbers 6 and covers a total of 3,421 urologists or 30% of American Urologists.

    This figure could be more because of the two unidentified Account Executives; however, we will park that for the moment; it is a moot point - I think though that this is a really smart allocation of resources. And confirms that the marketing research that Pacific Edge had undertaken and published in the Capital Raising document 2013 is being delivered to share holders.

    Keep in mind too that the total number of Urologists in Australasia (NZ & Aust) is ~300

    Attachment 7104

    Now, here is an image showing the start dates of the Account Executives and the vertical red lines show the financial periods - the green squares are training and area introduction periods so wouldn't contribute to "Marketing Time". As can be seen by the graphic, March 2014 USA revenues were $95,000 and achieved with two Account Executives for a total of 10 selling months (5 months each). September 2015 USA revenues were $474,000 and achieved with 8 Account Executives for a total of 21 selling months. The March 2015 revenues will be achieved using 12 Account Executives for a total of 74 sales months.

    Attachment 7099

    In summary, I think that Pacific Edge have certainly ramped up the number of Account Executives and the commercialisation support. They have a great product that is streets ahead of the competition and they are marketing it very intelligently indeed.

    CxBladder is a truly disruptive technology because Urine Cytology partnered with Cystoscopy has been the gold standard for a couple of decades. This technology will change the way clinicians diagnose urothelial cancers - however, Pacific Edge identified early that there was a pre-purchase dissonance with urologists; meaning that they would rather wait until it is all proven and included in the clinical pathways. To counter this, Pacific Edge introduced the 'User Program' whereby Pacific Edge would work with urologists to identify the value proposition that best suited their practice and run their tests through the lab. This allows the urologist to test drive the test in a hands on situation and by all accounts they are being very successful. We will see how these 'User Programs' are being turned into commercial agreements when the next report is released. Can anyone realistically predict what is going on? I personally do not think so.
    This is as a concise and accurate a picture as one can get on "relevant info to date" for PEB. They are simply going about "executing their business plan" in a methodical way. If I was a new investor, looking for a new company to invest in, this post would go a long way to securing my money (after I had double checked of course..).

    As usual Hancocks - an excellent summation and illustration of the Facts. Thank you for taking the time.
    Last edited by Dentie; 21-02-2015 at 06:09 AM.

  8. #11408
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    Quote Originally Posted by Minerbarejet View Post
    That is a massive assumption on your part.
    PEB does not have a track record of quarterly reports.
    And by the 28th of May they will have had them for several more months. So what!
    At the risk of being sent to the sin bin again.
    You cannot have it both ways
    On the one hand you say there is a lot of hype and on the other you say they are not releasing information.
    Then when they do release information it is hype and they are shouting from the rooftops.
    Sorry, Balance, that will not do at all.
    Did it occur to you that they may have seen some of these postings here and decided the best course of action is to shut up and not say anything given all the angst and regurgitated rubbish flying in their direction.
    Did it also occur to you that some of your remarks could be construed as derogatory or even defamatory and there are avenues to pursue compensation. Hiding behind a nom-de-plume will not protect you, me old son.
    Just sayin'.
    Miner
    Thanks for your concern, Miner.

    Let's take a breather here and review, shall we?

    Any company which lists on the NZX, NZAX, ASX or any exchange do so with the primary intention of facilitating the flow of capital :

    1. Raising new capital

    2. Allowing major shareholders freeing up their capital by selling shares

    3. Liquidity - shareholders buying or selling shares.

    A public listing also means getting profile and interacting with the market.

    The company and its management can expect to be scrutinized very closely by the market. That is the essence of the quid pro quo relationship between a listed entity and the market.

    More so in the case of a company like PEB which has been churning out the 'good' news - resulting in the company enjoying spectacular share price appreciation, enabling it to raise new capital ($40m in the last 2 years) and allowed some major shareholders and management to realize huge gains.

    People like me will hold the company to account to provide follow up and evidence of the good news - how are they measuring up against the expectations, forecasts, statements, utterances etc they have made to the market. It is in the nature of all companies that they will play up the 'good' news and downplay (or even skirt) the bad news.

    You will note care is taken to refer to what PEB and management have stated, said, presented etc before I give my opinion.

    If the company and its management cannot stand up to scrutiny and are thin-skinned, then it is their right to bring action against me and I have my QC ready to take them on - that's life. The question for them is how they will stand up to my scrutiny in court. And that applies to all posters posting here - are they ready to fight the good fight with companies and their management when they post here.

    And yes, it is highly likely that PEB (and some other companies, especially the smaller ones) reads ST and the postings here. And yes, I suspect that some of them probably plant postings here as well via various means - eg. having posters of their own.

    Hope that clarifies the situation.

    Have a great weekend and enjoy the lovely weather!
    Last edited by Balance; 21-02-2015 at 09:46 AM.

  9. #11409
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    If I was a new investor, looking for a new company to invest in, this post would go a long way to securing my money (after I had double checked of course.. Quote..

    Skating on pretty thin ice there Dents,trying to convince newbies to throw in their money(Is that what this thread is all about?)--Did you read the last few lines of Hancocks post?

    Im surprised you even gave it a go ,given the fact that, with all the banter in the last week on here,there has been no noticeable influence on the SP
    Last edited by skid; 21-02-2015 at 09:47 AM.

  10. #11410
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    Quote Originally Posted by Balance View Post
    Thanks for your concern, Miner.

    Let's take a breather here and review, shall we?

    Any company which lists on the NZX, NZAX, ASX or any exchange do so with the primary intention of facilitating the flow of capital :

    1. Raising new capital

    2. Allowing major shareholders freeing up their capital by selling shares

    3. Liquidity - shareholders buying or selling shares.

    A public listing also means getting profile and interacting with the market.

    The company and its management can expect to be scrutinized very closely by the market. That is the essence of the quid pro quo relationship between a listed entity and the market.

    More so in the case of a company like PEB which has been churning out the 'good' news - resulting in the company enjoying spectacular share price appreciation, enabling it to raise new capital ($40m in the last 2 years) and allowed some major shareholders and management to realize huge gains.

    People like me will hold the company to account to provide follow up and evidence of the good news - how are they measuring up against the expectations, forecasts, statements, utterances etc they have made to the market. It is in the nature of all companies that they will play up the 'good' news and downplay (or even skirt) the bad news.

    You will note care is taken to refer to what PEB and management have stated, said, presented etc before I give my opinion.

    If the company and its management cannot stand up to scrutiny and are thin-skinned, then it is their right to bring action against me and I have my QC ready to take them on - that's life. The question for them is how they will stand up to my scrutiny in court. And that applies to all posters posting here - are they ready to fight the good fight with companies and their management when they post here.

    And yes, it is highly likely that PEB (and some other companies, especially the smaller ones) reads ST and the postings here. And yes, I suspect that some of them probably plant postings here as well via various means - eg. having posters of their own.

    Hope that clarifies the situation.

    Have a great weekend and enjoy the lovely weather!
    Ive often wondered about the ''planting postings'' thing---suppose its impossible to know for sure.

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