PEB - Pacific Edge Ltd

[winner69]

Hello I am Sanjay, I call for the Pacific Edge Biotechnology.

I thought Sanjay was the wet and forget guy .....come to think of it he was different nationality

[RGR367]

Hello I am Sanjay, I call for the Pacific Edge Biotechnology.

Better have our landline disconnected now if this would be another cold calling replacement about Windows bug

[nextbigthing]

I thought Sanjay was the wet and forget guy .....come to think of it he was different nationality

Similar concept though Winner, spray and walk away. No that's a differrent one too dammit.

[blobbles]

To me, the announcement is a little bit smelly.

It sounds like they are saying "We can't sell this thing through doctors, they aren't picking us up, so lets sell it online ourselves to the patients and send the results to a doctor of the patients choosing so they can interpret it."

So what's happening is they have acknowledged doctors don't want to buy their product, which is obvious from sales so far anyway. I sure hope they improve, but current sales aren't too hot at all.

Think it through before seeing things through rose coloured lenses. How many people would seriously consider buying an online cancer test, using it in their home environment (where they could easily contaminate the test or use it incorrectly) without talking to a doctor? I certainly wouldn't want to, I would much rather a doctor administer a test in a sterile environment. And then something like 2-3% of all hematuria ends up as bladder cancer, so freaking people out by saying they should get a test online from the company just to make sure seems like scare tactics to me. And reeks of an inability to market their product to doctors. People can't seriously be indulging the idea that this will be good for their business long term because hypochondriacs will use the service?

Then again you could look at it another way. It is possible that the product isn't gaining traction because, even though it out performs other tests substantially, they are being blocked by big pharma's or big urological organisations due to politics/profit protection. In that context it might not be a terrible idea. But my feeling is that it also opens them up to substantial litigation from people doing the test wrong in their home, contaminating the result and then suing the company for misdiagnosis. Without much input from a doctor to inform them better, this seems a likely outcome.

[sharp]

None of the mainstream meida incl NZ Herald and NBR have yet reported on the latest development. Wait til tomorrow before they publish something on Pacific Edge and bit more of trading activity.

[Xerof]

Just wait for the TV ads promoting this .....that will be positive

And a shop front on trademe could be good

A segment on the shopping channel cold be good value. They could get the experts on the show how things work etc

They should immediately sign up Todd Carney to front the demonstrations

[blobbles]

None of the mainstream meida incl NZ Herald and NBR have yet reported on the latest development. Wait til tomorrow before they publish something on Pacific Edge and bit more of trading activity.

http://www.stuff.co.nz/business/indu...testing-online

[Balance]

None of the mainstream meida incl NZ Herald and NBR have yet reported on the latest development. Wait til tomorrow before they publish something on Pacific Edge and bit more of trading activity.

Hardly thinks this warrants too much excitement?

[Leftfield]

IMHO I like this move by PEB. It has the potential to be a 'game changer.' In the marketing world it is quite common to BOTH 'push' your product and 'pull' your product. For PEB this means that it will continue to push via Doctors and the medical system, however it will also create 'pull' demand by increasing consumer awareness and demand. This strategy has been used quite effectively to market a wide range of drugs..... including, (dare I mention it) Viagra.

ps so far the market today seems to like the move too??

Disc - Holding and happy

[JohnnyTheHorse]

IMHO I like this move by PEB. It has the potential to be a 'game changer.' In the marketing world it is quite common to BOTH 'push' your product and 'pull' your product. For PEB this means that it will continue to push via Doctors and the medical system, however it will also create 'pull' demand by increasing consumer awareness and demand. This strategy has been used quite effectively to market a wide range of drugs..... including, (dare I mention it) Viagra.

ps so far the market today seems to like the move too??

Disc - Holding and happy

If you think that this has the potential to be a game changer then I believe that you have very little idea about the market that they are operating in. Game changer it is most certainly not.

This could be a sign that they are finding it to be difficult sell, but it could also simply be that they see this as a cheap and easy way to sell a few more tests. No point speculating really, only time will tell.