PEB - Pacific Edge Ltd

[goldfish]

So is this product aimed at urologists for people that need repeat tests or for the general public who find blood in there urine?
If its both, why have the two doctors i asked at a mens health clinic not heard of cxbladder?
Why has it taken this long to be able to order it from there site, such a basic thing?
Was there revenue not going to mainly be from urologists having to repeat tests in people already diagnosed and alongside other diagnosis?
The main point being i was of the impression most of there revenue was coming from urologists, i cant see them being able to sell more then a few hundred to the direct public who are worried that they find blood in there urine, most will give it a few days or see there gp before even considering testing for cancer, as will there gp, cancer will be one of the furtherest things on there doctors mind i would have thought.

[Schrodinger]

Starting to look like BLIS. Anyone notice the similarities?

[Longhaul]

Seems to be a better write up on NBR. I won't copy the article here but it discusses the benefits of the service for those who have suffered BC and want to stay on top of their monitoring. It includes reference to one sufferer who wakes up "every" morning wondering if the cancer has returned - this service will allow him to order tests as and when he wants it, either to catch a recurrence of BC earlier than the scheduled check ups or to reassure themselves it has not returned. Each test reportedly costs $368NZD.

Of course when you think about it this makes a lot more sense for BC sufferers (or for those at elevated risk of it) than people who notice blood in their urine for the first time whose first thought will be to visit their GP.

[barleeni]

If I had a fixed marketing budget, then I wouldn't hesitate to go down this path at all....... the ROI for a marketing strategy such as this must be on the higher end of the scale a opposed to the push methodology.

Does this look familiar?

http://tvnz.co.nz/health-news/bowel-...macies-4108743

My partner works in the lab for our local DHB, and she mentioned that she has heard plenty of positive feedback in regards to the link here. I cant see it being any different for PEB?

[klid]

Not big news I think, but I think some of you are trying to read into it a bit too much.

I don't think this was something that they all of a sudden thought of doing in reaction to something, as people have implied.

Especially considering the site has been "reviewed and approved" by several entities.

This is likely something that has been planned for quite some time and... yeah, just take it for what it is! I suppose they'll announce again once they do actually launch

[couta1]

Storm in a teacup its just another string in their bow and why not? get with the times people if it generates extra sales then that's all good IMHO. Maybe some of those stuck in their ways GPs and other specialists ( I've met plenty) will get of their butts and start using the product if their patients are bypassing them and going direct.

[Whipmoney]

Wow some people have way too much time on their hands to be reading between the lines of an announcement like this...

[Snow Leopard]

Firstly thanks for the explanation of the chicken thing.

So whilst the Tiger debates statistics the mass talks about other stuff.


I see the e-commerce thing as a good, cost effective, sales and marketing tool. A few patients getting their medical specialist by the neck and making them aware of CxBladder.

Best Wishes
Paper Tiger

[Snow Leopard]

Well, all the phD scientists at Pacific Edge, their internationally experienced scientific advisory board, the clinical trial review board, and the journal of urology could all be right about the merits of Cxbladder, or, a Tiger with an opinion on the internet could be right, ....... time will surely tell.

http://www.pacificedge.co.nz/about-u...ific-advisory/

MAC you are way too sensitive (not in a clinical test sort of way).

I am not sure that you could expect any of them to have been involved in checking a three minute video.

Paper Tiger,

Have you sent a query through to PEB re your figures?

Cheers, NBT

It might be better if one of you query it, rather than me confirm I am right.
Just do not let NewGuy send the email please.

Yes, been hoping for a bit of debate on this from those that may have the knowledge. Unlike PT, I am much less comfortable with numbers and the whole pos and neg predictive value thing leaves me as confused as PT's article suggests the MD's may be.

I don't know how PEB could publish an incorrect PPV, would like PT to challenge them on it. Am sure DD would reply immediately. I'm guessing there must be an explanation for it.
...

The video says 74% I say 46.2%, but there is room for a little variation so it really could be 47%.

47 - 74 Maybe? Ask them.

Best Wishes
Paper Tiger

[Snow Leopard]

...I'd also like PT's explanation of the effect - dumbed down if he would not mind. I understood that the value of the test was its high Negative Predictive Value (ie we need to have confidence that if the test result is negative then there is a very high likelihood that the result is true.
A lower PPV will mean more patients would be sent for further analysis. ??

It would seem that no explanation is necessary as you have succinctly hit the nail on the head.

So an NPV of 97% means that for every 100 people for whom the test result is negative then 97 do not have cancer and 3 do.

A PPV of 47% means that for every 100 people for whom the test is positive then 47 do have cancer and 53 do not.

A negative result is more definitive than a positive one.

NPV/PPV are dependent upon both the Sensitivity/Specificity of the test AND the prevalence of the thing you are testing for amongst those tested:
Attachment 5999
Same test - different prevalence.

The figures that PEB are promoting are 'unique' to that study - based on that sample of patients. The real world may turn out to be a little different. You probably do not want to talk confidence intervals - but that comes into it as well.

What CxBladder is, is better than any other non-invasive test.

Best Wishes
Paper Tiger