I have to admit that I visited Urban Loft [:I] when I went into Auckland for an AGM a couple of weeks ago. I was interested to see one of the old buildings at Britomart being put to some use.
Nice spacious feel and good decor. The goods are well presented but whether they represent good value for money or not I can not say. It is obviously an attempt to be a lot more upmarket that your average Briscoes. It seemed to be split half kitchen equipment/crockery etc and half other household stuff.
Although I was the only 'customer' the staff I chatted to said that they get reasonably busy at lunch time and towards the end of the day. At the time of my visit they had been open two weeks.
Whether enough office workers will pop in to buy a dozen wine glasses and a decorative vase whilst waiting for the bus is the big question.