“The Group’s online performance has again been instrumental in minimising the potential
impact of these latest lockdowns. Online sales produced growth of 98% for the 3rd quarter and
represented 38% of all sales. We managed to maintain an incredibly high standard of service
despite the huge increase in online demand."
38% of all sales...Incredible...............Interesting noting Estar driving BGP's online platform.
Briscoe Group managing director Rod Duke said the rebound once his Auckland stores reopen may be even greater than last year's unprecedented post-lockdown boom.
"We think it may actually be even greater, given that we're now very, very close to Christmas and Black Friday," Duke told BusinessDesk.
Black Friday, scheduled this year for Nov 26, sales are typically the largest day of the year, he said.
Briscoe will run its Black Friday promotion over three days, starting on the Friday, and expects it to be the biggest three days' worth of sales for the year.
Duke said his company is carrying about 20% more stock than last year to combat the logistics problems caused by covid "so our stock position is very, very good".
“ At the top of every bubble, everyone is convinced it's not yet a bubble.”
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