I really don't see how this is a good move. Id bet a majority of current lightbox sub's come for free with spark broadband, and the content isn't exactly good enough for people to subscribe once they stop this
I really don't see how this is a good move. Id bet a majority of current lightbox sub's come for free with spark broadband, and the content isn't exactly good enough for people to subscribe once they stop this
As a spark broadband customer - this is exactly how I feel. I think in the past 12mths outside of the handmaids tale, I haven't watched anything on Lightbox in months. I cant see myself paying for a specific subscription to this
I really don't see how this is a good move. Id bet a majority of current lightbox sub's come for free with spark broadband, and the content isn't exactly good enough for people to subscribe once they stop this
I agree. I get “free” Lightbox with my Spark Broadband and I wont be subscribing to it in the future thats for sure
light box is rubbish as a past user when it was provided free. would never pay for it and i doubt sky will ever be able to make it a competitor to netflix or any of the big competitors due to enter NZ next year. prediction sky subscribers leaving will accellerate when the big competitors arrive next year and by then as well disney will have begun ramping up with there original content.
I agree also and I think the reason is that Sky's brand is absolutely poisoned in New Zealand.
That said, consolidation of the local players to compete against Disney, Netflix, etc seems smart versus a disjointed offering, and if they really nail the proposition to VF and now Spark broadband subs it could work. Spark customers were previously off limits for Sky so to speak.
1) Sky are investing in upgrading their NEON platform. I believe they will most likely move the Lightbox content over to the refreshed NEON. This will mean that NEON will not only have HBO/Showtime/FX etc but also some of the great content Lightbox have from Hulu etc.
2) Sky is going to have a wholesale agreement with Spark. So Spark customers will get access to the new NEON for "free" (just as they currently do with Lightbox) if they have a qualifying broadband or mobile plan.
Spark benefit because they are offering their customers an even better SVOD service if they use their internet or mobile services.
Sky benefit because their subscription numbers are about to Sky rocket.
1) Sky are investing in upgrading their NEON platform. I believe they will most likely move the Lightbox content over to the refreshed NEON. This will mean that NEON will not only have HBO/Showtime/FX etc but also some of the great content Lightbox have from Hulu etc.
2) Sky is going to have a wholesale agreement with Spark. So Spark customers will get access to the new NEON for "free" (just as they currently do with Lightbox) if they have a qualifying broadband or mobile plan.
Spark benefit because they are offering their customers an even better SVOD service if they use their internet or mobile services.
Sky benefit because their subscription numbers are about to Sky rocket.
lightbox was never going to survive as a stand alone service nor was neon , looks like a convenient marriage to last a little longer. i imagine when the streaming wars get into full swing between the international majors sky will lose more content as they all take it in house to promote there own services.
Originally Posted by RGR367
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