Current subs have been upset for several years already and people still have SKY
That is true but what is also true is that they now have a lot of lapsed subscribers - who handed back their decoders and MySky boxes and haven't come back... some of them were using the FanPass but a lot have simply vanished over the horizon for SKT and haven't been seen since... the question is what does SKT do - does it try to get them back... does it keep playing whack-a-mole with KODI box sellers and users... or does it change its model?
Or does it simply sit on its hands and watch the slow decline and continue milking the cash cow?
$36 per month !!!!! for Mysky ?? only got soho channel more and I pay over $100
"With a good perspective on history, we can have a better understanding of the past and present, and thus a clear vision of the future." — Carlos Slim Helu
They are doing everything they can do boost sub numbers for the Lions tour and improve profitability. Although this might work for the next year, they really are playing a short term game. They always rely on big sporting events to keep subs and subscriber's but theyre going to run out of gas if they continue to piss people off.
Does Sky ever report an NPS score for customer satisfaction? I wouldn't be surprised if it scored lower than Wilson carparking.
$36 per month !!!!! for Mysky ?? only got soho channel more and I pay over $100
Ever hoping that your be hooked and keep it a small price to pay to get a long term customer.
Anyway be returning my sky next mth after must be 15yrs odd? dont need it anymore really only used it for cnbc, news, movies but most this is all available free now so whats the point bye bye sky but guess my pocket will be much happier
They are doing everything they can do boost sub numbers for the Lions tour and improve profitability. Although this might work for the next year, they really are playing a short term game. They always rely on big sporting events to keep subs and subscriber's but theyre going to run out of gas if they continue to piss people off.
Does Sky ever report an NPS score for customer satisfaction? I wouldn't be surprised if it scored lower than Wilson carparking.
Given the question for NPS is:
How likely is it that you would recommend [brand] to a friend or colleague?
I'd be surprised if the NPS score was actually positive.. as it would suggest that promoters were outweighed by detractors... on the other hand, if the customers who are still on the service are blindly loyal then they might still have a positive score. It would be the lapsed customers who'd be detractors....
Imagine a business that made $100m profit per year and that was declining year on year by 10%. The cost to fix this business might be to settle on a profit that might be $50m profit per year... which would still not guarantee the success of the business but perhaps allow it to find new areas to grow and stop the rot.
As a CEO, what do you do? to write off so much profit in one year would be a huge brave call but maybe the best call for the long term health of the company.
The easier option is to milk it for the next 4 years, build up your cash reserves and see what unfolds. It appears to be the road Sky is on now. Their share price down trend tells it all. Wonder where it will end?
Perhaps it needs to be taken over by a large multi national not already in the NZ market so they can make the structural changes that Sky cannot make while still being listed.
Originally Posted by sb9
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but guess my pocket will be much happier 
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