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  1. #5511
    Speedy Az winner69's Avatar
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    Turners rave about their 90% Brand Awareness and to some extent that 45% view them as most trusted used car dealer

    But market share is only 5%

    Very low conversion rate of awareness into sales.

    But marketing never has to produce tangible results
    “ At the top of every bubble, everyone is convinced it's not yet a bubble.”

  2. #5512
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    you'd think with interest rates marching lower, than someone like TRA with a whopping 7.4% net interest yield (that's 7.4x the OCR today) would be really attractive... but clearly Mr Market not convinced TRA can keep paying such high dividends? Despite what TRA themselves have indicated (that they can continue to - and, probably, increase them)

  3. #5513
    Speedy Az winner69's Avatar
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    I love Turners PowerPoint presentations
    Attached Images Attached Images
    “ At the top of every bubble, everyone is convinced it's not yet a bubble.”

  4. #5514
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    Quote Originally Posted by trader_jackson View Post
    you'd think with interest rates marching lower, than someone like TRA with a whopping 7.4% net interest yield (that's 7.4x the OCR today) would be really attractive... but clearly Mr Market not convinced TRA can keep paying such high dividends? Despite what TRA themselves have indicated (that they can continue to - and, probably, increase them)
    I think market is aware of the Elephant in the room which is Milford and their intentions to offload their stake. Until that time price will stay depressed, unless some other entity of keen to ad to their holdings.

    Despite that, the latest OCR cut should find them favourable from yield perspective. There's an awful amount of money waiting to find good return especially from retirees as it earns next to nothing from bank deposits.

  5. #5515
    percy
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    Quote Originally Posted by winner69 View Post
    Turners rave about their 90% Brand Awareness and to some extent that 45% view them as most trusted used car dealer

    But market share is only 5%

    Very low conversion rate of awareness into sales.

    But marketing never has to produce tangible results
    New Plymouth site opened with no advertising.NONE.
    Going gangbusters.
    And that is because of Turners brand awareness.
    Each new site ,or relocated site, are turning awareness into sales.
    Increased sales increases margin through the addition of insurance and finance.

  6. #5516
    always learning ... BlackPeter's Avatar
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    Quote Originally Posted by percy View Post
    New Plymouth site opened with no advertising.NONE.
    Going gangbusters.
    And that is because of Turners brand awareness.
    Each new site ,or relocated site, are turning awareness into sales.
    Increased sales increases margin through the addition of insurance and finance.
    Wait - aren't they trying to flog off finance?
    ----
    "Prediction is very difficult, especially about the future" (Niels Bohr)

  7. #5517
    Speedy Az winner69's Avatar
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    Quote Originally Posted by BlackPeter View Post
    Wait - aren't they trying to flog off finance?
    ......and insurance has a much lower return on capital than finance so that can't really be helping either
    “ At the top of every bubble, everyone is convinced it's not yet a bubble.”

  8. #5518
    percy
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    Quote Originally Posted by winner69 View Post
    ......and insurance has a much lower return on capital than finance so that can't really be helping either
    Think about that W69.
    Why would they want to keep it,and grow it.?
    A clue is insurance capital reserve.\
    Perhaps you should attend a Turners Roadshow?
    I find I learn so much.
    Last edited by percy; 08-08-2019 at 04:59 PM.

  9. #5519
    percy
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    Quote Originally Posted by BlackPeter View Post
    Wait - aren't they trying to flog off finance?
    They are looking for expressions of interest.

  10. #5520
    Legend Balance's Avatar
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    Quote Originally Posted by percy View Post
    They are looking for expressions of interest.
    In other words, nobody is interested.

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