Relatively more resistant to rising mortgages, but not immune (a minority may own homes but ultimately more discretionary income sucked up by rising interest rates will eventually have a knock on effect on overall retail spending). But HLG's customers are highly impacted by rents, which are rising quickly. They are likewise susceptible to negative real wage growth which isn't good for discretionary spending. Particularly with input costs going ballistic and pushing up HLG's retail prices.
Cotton prices by way of example are going through the roof - check this out:
I don't see HLG having any particular pricing power. Sure they will raise prices some but will most likely have to absorb heaps. Lower dollar, higher input prices, high freight cost makes for a more expensive product. I hope they aren't still airlifting product that was a rare mistep they got into that position - entirely forgivable given global supply chain issues - but other retails like Briscoes were able to front foot their inventory positions. There are a lot of costs going into HLG and other retailers business and a few headwinds on the demand side too
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