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Originally Posted by winner69
Like the name of one of their proposed new concepts
Really cool
I know some of the folks at Burger Fuel and they are actually an enthusiastic, passionate and creative bunch.
You should visit their HQ in Auckland and have a look see - they have a most interesting work environment complete with pinball machines and 'play' areas.
To their credit, they have taken one burger store and built the brand into a multi-faceted business spanning the width and breath of NZ as well as overseas.
The deal with Franchise Brands could have been their international making but unfortunately, it has not worked out.
So sadly, I think the company is going the same way as 42 Below, Charlies and Trilogy - another NZ company to be sold to an overseas buyer.
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