Burgerfuel

[Sideshow Bob]

I've noticed ads for Burger Fuel on TV in the last week.

Are they raising 'brand awareness' to sell burgers or sell shares?

[Paddy]

quote:Originally posted by Sideshow Bob

I've noticed ads for Burger Fuel on TV in the last week.

Are they raising 'brand awareness' to sell burgers or sell shares?

selling a few more burgers either way!

[Stranger_Danger]

Or turning their reported tiny profit for the last year into a big loss for the current year.....

[Sideshow Bob]

quote:Originally posted by Paddy

quote:Originally posted by Sideshow Bob

I've noticed ads for Burger Fuel on TV in the last week.

Are they raising 'brand awareness' to sell burgers or sell shares?

selling a few more burgers either way!

OK, now I've seen an ad when the end line is 'would you like shares with that!'

I'm out! (Not that I was ever in, I just wanted to use the line!)

[shasta]

Not sure it's publicity machine are earning there keep with that commercial.

They should be trying to sell a "growing franchise" opportunity to sophisicated investors not some student types scrapping together $1k to buy in.

Never tried there food but may try it & observe the setup, & won't be touching the shares in any case.

[Scuffer]

Wonder what the guys at Burger Wisconsin think they must be quaking in their buns.

[Placebo]

I used to play squash at Thorndon Club in early 90s when Stu Davenport had this weird idea about a gourmet burger chain. He put heart and soul into developing products basically from scratch and the brand, opened a shop in Northland (Welly suburb) we all thought he was mad. But there's money in them there buns!

Who are Burger Fuel pitching to? "scrape together $1000 and invest in us" they say. I have never seen a telly ad campaign for an IPO -- are they desperate?

[Tok3n]

neither

cute ads though.

Closes I had was AZA (ASX) sending us NXS Holders a DVD when they tried to take over NXS (ASX) lol.

[FarmerGeorge]

shasta mate the burgers are awesome, as are the fries and the beautiful aioli if the Hamilton branch is indicative of the others. That said I won't be buying in.

[Halebop]

Placebo there are plenty of examples of Television advertising for an IPO - some companies take a softly "brand" approach while others just pitch the float. It's been done in NZ for quite a while – the earliest local example I can think of is Petrocorp in the 80's.

I agree with Tok3n - Burger Fuel make "cute" adverts. A little more 3 dimensional than the Burger King adverts (pretty girls and funny concept though) and a lot less intuitional than the McD's various segmented campaigns (I'm still taken aback that they have actually started targeting 30 somethings in their marketing - Being Gen X I'm not used to being a targeted demographic - and I think they've missed the mark because my instinctive Gen X reaction is cynicism).