THL - Tourism Holdings

**X-men** · 19-10-2023, 05:40 PM

I saw it ..sold out before Feb 2020 first lock down! Made a million!

**winner69** · 19-10-2023, 06:30 PM

That $77m forecast for F24 not that good really …they basically made $81m in F23 (Pro forma underlying NPAT excluding acquisition costs)

Nice they are more ambitious (and hopeful) about the future talking $100m by F26

**X-men** · 19-10-2023, 06:37 PM

He said to start....good indication to start..with uncertainty economic considerations..I do really think they are very conservative

**winner69** · 19-10-2023, 06:52 PM

Originally Posted by X-men

He said to start....good indication to start..with uncertainty economic considerations..I do really think they are very conservative

Sorry …I misunderstood you ….yess $77.1m is F23 result and a ‘good starting point’ for F24

They have decided not to provide half-year guidance “as it would not give clarity on the performance of the business across the full year”.

So all good …..on track to $100m

**iceman** · 19-10-2023, 07:07 PM

Originally Posted by BlackPeter

Well yes, upbeat tone.

I hate it though, if they pick NPAT targets out of the thin air ... and they did it again. Anybody still remembers what happend to the NPAT target they did set in 2017 for 2020?

Yes I think many of us remember it well but given what happened with COVID, the Board and Management can not really be blamed for that. I'm glad this was my first share to sell as soon as we started getting news of COVID.

On a different note, I recently completed a drive through 9 states in the USA, mainly following the eastern part of Route 66, in an El Monte RV. Picked up in Chicago and given back in Dallas 2 weeks later. I can not fault the service or the vehicle but one thing that caught my eye was their advertising/marketing and their very confusing branding. We booked with El Monte, knowing it was a THL company. When we took a taxi to the pickup place in Chicago, at the address given, it took us awhile to find it. Turned out it wasn't an El Monte place but a rather run down "Art's RV, authorised Forest dealer". No mention of any affiliation to El Monte or THL, except in the office where some computers displayed THL logos and others El Monte.
Received emails from a THL address. No uniforms worn by staff to display the company they worked for.
As I said, absolutely nothing wrong with the RV or the service but I suspect many customers will get confused. Their branding in the USA certainly could do with some work on it. Great trip all up though.

**BlackPeter** · 20-10-2023, 09:33 AM

Originally Posted by iceman

Yes I think many of us remember it well but given what happened with COVID, the Board and Management can not really be blamed for that. I'm glad this was my first share tos ell as soon as we started getting news of COVID.

On a different note, I recently completed a drive through 9 states in the USA, mainly following the eastern part of Route 66, in an El Monte RV. Picked up in Chicago and given back in Dallas 2 weeks later. I can not fault the service or the vehicle but one thing that caught my eye was their advertising/marketing and their very confusing branding. We booked with El Monte, knowing it was a THL company. When we took a taxi to the pickup place in Chicago, at the address given, it took us awhile to find it. Turned out it wasn't an El Monte place but a rather run down "Art's RV, authorised Forest dealer". No mention of any affiliation to El Monte or THL, except in the office where some computers displayed THL logos and others El Monte.
Received emails from a THL address. No uniforms worn by staff to display the company they worked for.
As I said, absolutely nothing wrong with the RV or the service but I suspect many customers will get confused. Their branding in the USA certainly could do with some work on it. Great trip all up though.

Cheers - interesting story. Wasn't the takeover in 2017? You didn't say when your trip was, but I assume "recent" means within the last year or so - correct?)?

Sure - I don't know when (and if) they decided to rebrand, but given they had more than 5 years to think about it - ending up with a mix of branding is a bit of a concern.

I always had the impression they try to position themselves at the top end of the spectrum, and for that one definitely needs consistent and tidy branding.

**iceman** · 20-10-2023, 09:38 AM

Originally Posted by BlackPeter

Cheers - interesting story. Wasn't the takeover in 2017? You didn't say when your trip was, but I assume "recent" means within the last year or so - correct?)?

Sure - I don't know when (and if) they decided to rebrand, but given they had more than 5 years to think about it - ending up with a mix of branding is a bit of a concern.

I always had the impression they try to position themselves at the top end of the spectrum, and for that one definitely needs consistent and tidy branding.

Just got back 2 weeks ago so traveled the USA for the 2nd half of September. Highly recommended