They have retained the Brand. But a brand is useless unless you produce something under it. I dont see anywhere where Froneri is compelled to produce Kapiti branded ice cream product.
They have retained the Brand. But a brand is useless unless you produce something under it. I dont see anywhere where Froneri is compelled to produce Kapiti branded ice cream product.
yes your right they have the brand but may have lost control of the product
I would think that retention of the brand is essential if they are to keep producing Kapiti cheeses. Mind you, that may be the next added value bit of the business to go on the block!
I think it will be many a year before the listed Fonterra units have a meaningful future, for that to happen the co-op model has to be revamped and only 80% of the milk solid returns to be paid to the suppliers, but that wont happen !!!
While commentators have rightly given Fonterror a good kicking for their China investment debacle they have not discussed an important lesson to be learned.
Investing in China is hard. There are too many angry tigers hiding in the bamboo waiting to pounce and drag you down. With the recent inward looking change in Chinese politics the situation is likely to get worse.
When deciding whether to invest in China and being told tales of a zillion Chinese waiting to buy your product the correct response for directors is to say "yeah nah".
While commentators have rightly given Fonterror a good kicking for their China investment debacle they have not discussed an important lesson to be learned.
Investing in China is hard. There are too many angry tigers hiding in the bamboo waiting to pounce and drag you down. With the recent inward looking change in Chinese politics the situation is likely to get worse.
When deciding whether to invest in China and being told tales of a zillion Chinese waiting to buy your product the correct response for directors is to say "yeah nah".
Boop boop de do
Marilyn
Yeh, case of "believe nothing of what you hear and half of what you see ", imho.
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