I think the attraction is (other than good management) is that IVC is in death industry! People are living longer and apparently that means lower death rates and lower growth in death rates - does not sound promising does it! Peter Lynch likes this industry and I am not sure whether that is the reason why this stock is so expensive!

But the industry is so unglamorous! Does your kid or youngsters in the family aspire to work in the death industry and make a decent living/career? Is it a cool thing to do? So there is no or very minimal competition and very difficult to start a new business! Which youngster or entrepreneur in the right mind would start a business in the death industry where everyone is pumping money to prolong it? If you work in death industry will you get attention from your friends? I could go on... There is more to business than p/e ratios, book value etc.. There is a lot of intangible value in this business..