SBL Signature Brands

**winner69** · 20-01-2004, 08:54 PM

Listed yesterday

Issued at 20 cents - opened at 30 cents

Closed day 1 at 60 cents

Up another 30% today to 78 cents

Would have been nice - anybody here get in

**thekiwi** · 08-07-2004, 10:49 AM

Not enough history to really make a TA analysis, but most noteable is the volume associated with the current new uptrend (be it short)
It will probably go sideways now for a few trading days, then up again.

**Sauce** · 09-07-2004, 01:21 PM

Nudie gets a global stage

By STEPHEN DOWNIE

July 6, 2004

THE juice war took another turn yesterday, with the Richard Branson-backed Pulp Juice swallowing up Sydney's Nudie.

Pulp, part of market-listed Signature Brands, will now thrust Nudie onto the global stage.

Juice companies, in the wake of escalating obesity levels, are raking in the cash thanks to a consumer swing towards healthier diets.

Signature chairman Ian Duffell yesterday said there was an opportunity to expand Nudie into other retail products, such as food.

"We see Nudie as having a broad product range. There is a big gap in healthy fast food," Mr Duffell said.

While he wouldn't be specific, Mr Duffell said that "whatever it is, it's going to be extremely healthy".

Nudie, founded two years ago by Tim Pethick, recently suffered a setback when its Pagewood factory burnt down.

It is now back at 70 per cent production.

Mr Pethick said Pulp and Nudie would be "a powerful combination globally".

Mr Duffell said: "Our belief is that the Nudie brand has done really well in a short space of time. We want to help them expand into the retail format."

He said Virgin's Mr Branson, who owns 20 per cent of Pulp, "loves (Nudie)".

"(Nudie) has a bit of cheek to it. It's cheeky but fun," Mr Duffell said.

Under the plan, Nudie will be the model the group first turn to for overseas expansion. However, the Pulp brand will live on, Mr Duffell said.

Recently, Pulp said it would open 75 Pulp Juice Bars in the Gulf region, in countries such as United Arab Emirates, Saudi Arabia, Qatar, Oman, Egypt, Cyprus and Turkey.

Pulp was founded by Mr Duffell's daughter Chloe. It's biggest threat comes from Boost Juice, founded by Janine Allis, which bought out Viva Juice.

Both Pulp and Boost recently expanded into New Zealand.

Mr Duffell rejects talk of a bitter juice war of attrition.

"Maybe we've invaded new territory," he joked. "We don't se it as one-upmanship. I just think we all see it as an opportunity to establish a brand that is successful as McDonald's was in the '80s and '90s."

While so far Pulp and Nudie have only signed a heads of agreement, Mr Duffell said Signature planned to spin both juice companies off into a separately-listed entity within 12 months.

The parties are still to conduct due diligence and the transactions are subject to various shareholder and other approvals, Mr Duffell said.

It is anticipated that Signature shareholders will receive pro-rata entitlements in any company to be listed.

Investors drank to the Pulp/Nudie plan, with Signature shares closing 1.5c higher at 41.5c.

**winner69** · 10-12-2004, 07:38 AM

Must have been the IPO of the year - for the staggers!!!!

Down to 12/13 cents

Now raising more money to keeep afloat

**winner69** · 18-03-2006, 08:54 AM

.... and now broke

over 2 years .... 20 cent float .....goes to 78 cents .... and all the way to oblivion

**steve fleming** · 18-03-2006, 10:42 AM

quote:Originally posted by winner69

.... and now broke

over 2 years .... 20 cent float .....goes to 78 cents .... and all the way to oblivion

yes....jumped on the juice bar bandwagon just as they began to loose their novelty.... of course the directors who sold the pulp juice bars into SBL at the IPO when the juice bar frenzy was out of control did very very well....

also spare a thought for micro-cap investment company Trent Capital TCP shareholders as well, after TCP's following well researched investments....

20% of G Retail (Gowings) - in admininstration - now worthless
about 10% of SBL - in admininstration - now worthless
big stake in Strathfield radios - just saved at last minute from administration - down 90%

and these guys ( TCP) get paid to make these investment decisions!!

**steve fleming** · 18-03-2006, 10:48 AM

also TCP, for some bizarre reason, have just been appointed by Fat Phropets fund management to run the listed FATS fund!, so any FATS shareholders watch out, you have been warned!!