TSK - TASK Group Holdings

[Checkmate]

The report: https://www.gartner.com/doc/reprints...t=201027&st=sb

Plexure

Plexure is a Niche Player in its first year of inclusion in this Magic Quadrant. Its mobile marketing platform is mainly focused on helping marketers personalize engagements through mobile channels. Its operations are geographically diversified, and its clients tend to be marketers in quick-service restaurants (QSR), and retail and grocery. Plexure expects to expand its AI-enabled capabilities to help marketers automate campaign management and measurement. The company’s QSR focus was boosted in 2019 when McDonald’s Corp. bought 9.9% of Plexure.
Strengths
Modular platform: Plexure’s highly modular platform is designed to enable marketing teams to utilize the platform’s core elements as needed, based on the team’s level of mobile marketing maturity. The modules operate on top of an AI/ML layer that enables longitudinal and real-time updates on attributes such as propensity to churn, product recommendations, RFM and pricing options.
Grocery, retail and QSR focus: Plexure is particularly well-suited for marketers in large, franchised retail and QSR organizations. The company’s investments in real-time capabilities and predictive analytics make it well-suited for high-volume, high-frequency campaigns, which are particularly valued by marketers in these verticals. According to Plexure executives, the company plans to expand into other verticals such as financial services.
Fraud detection: While all vendors evaluated in this Magic Quadrant have achieved SOC 2 compliance (a baseline requirement for any SaaS platform), Plexure incorporates a number of additional anti-fraud capabilities to detect fraudulent app registrations, loyalty point acquisitions or coupon-based offer redemption. These anti-fraud capabilities, including use of AI to detect fraudulent activity, are particularly important to high-frequency mobile campaigns that are a hallmark of QSR, grocery and specialty retail marketers.
Cautions
Mobile channel focus: Plexure is focused on supporting high-frequency engagements that typify the needs of QSR, grocery and specialty retail organizations (convenience stores in particular). Plexure is largely an app-centric mobile marketing platform, but supports mobile web and email via integrations. Prospective clients looking for more expansive mobile capabilities, particularly for mobile web, will need to ensure Plexure’s API support will enable preferred mobile web solutions.
Resources to match scale ambitions: Plexure manages a relatively large number of customers in dynamic markets (e.g., QSR and grocery). With its stated focus on enterprises with greater than $750 million in yearly revenue, Plexure’s customer success teams are small relative to other vendors evaluated in this research. Company execs noted that they are adding resources to these teams this year. Prospective enterprise clients will need to carefully examine Plexure’s business roadmap to ensure appropriate resources are available to service their needs.

thanks for that!

[Leftfield]

Nice surge in late trading today..... interesting times ahead.

[sb9]

Nice surge in late trading today..... interesting times ahead.

May be they're finally "rounding up" some news release next week

[Hello123]

Nice surge in late trading today..... interesting times ahead.

Very tiny taste of what will occur on ASX Listing announcement day! (I hope)

[Baa_Baa]

Ive never heard of the Gartner magic quadrant, is this a big deal?

As Winner says it's huge. Simply put, Gartner are a leading international advisor on global methods and technology solutions for business. The ''Magic Quadrant is their assessment of the 'rankings' of the best of the best technologies globally, for any given business niche. To receive this ranking, Plexure has smashed it out of the park in their niche of mobile marketing platforms.

To give you some context, if I was doing some research or running an RFP for a large client who wanted to buy a certain type of technology, then Gartner's Magic Quadrant is an important reference to determine who the technology suppliers are, in that sector and provide information on how they are differentiated.

Basically it gives Plexure and its technology 'profile' and visibility and ranking, globally, for anyone wanting to know about the technology solutions in their business niche, in this case mobile marketing platforms.

#1 ranking in niche, yes it's big thing.

[clown]

Exciting news, had a small dip into PLX today. Looking forward to the next announcement.

As Winner says it's huge. Simply put, Gartner are a leading international advisor on global methods and technology solutions for business. The ''Magic Quadrant is their assessment of the 'rankings' of the best of the best technologies globally, for any given business niche. To receive this ranking, Plexure has smashed it out of the park in their niche of mobile marketing platforms.

To give you some context, if I was doing some research or running an RFP for a large client who wanted to buy a certain type of technology, then Gartner's Magic Quadrant is an important reference to determine who the technology suppliers are, in that sector and provide information on how they are differentiated.

Basically it gives Plexure and its technology 'profile' and visibility and ranking, globally, for anyone wanting to know about the technology solutions in their business niche, in this case mobile marketing platforms.

#1 ranking in niche, yes it's big thing.

[Alpha]

https://fb.me/e/35HWAoqms

Did you know the tech sector was New Zealand's fastest growing export sector in 2019? Kiwi companies have long shed the "No.8 Wire" mentality to become a global showcase in technology benchmarks, and when you look across the S&P/NZX 50 Index there’s no escaping the importance of technology.

If you're interested in the ever-evolving field of tech, join us online as we take a deep dive into three industry-leading Kiwi tech companies listed on NZX. Hear from our highly regarded panel, comprising of Dr. Hartley Atkinson (Founder and CEO, AFT Pharmaceuticals), Craig Herbison (CEO, Plexure) and Victoria Potarina (CEO, TruScreen).

Register here: https://bit.ly/3oBIWAR

[Checkmate]

https://fb.me/e/35HWAoqms

Did you know the tech sector was New Zealand's fastest growing export sector in 2019? Kiwi companies have long shed the "No.8 Wire" mentality to become a global showcase in technology benchmarks, and when you look across the S&P/NZX 50 Index there’s no escaping the importance of technology.

If you're interested in the ever-evolving field of tech, join us online as we take a deep dive into three industry-leading Kiwi tech companies listed on NZX. Hear from our highly regarded panel, comprising of Dr. Hartley Atkinson (Founder and CEO, AFT Pharmaceuticals), Craig Herbison (CEO, Plexure) and Victoria Potarina (CEO, TruScreen).

Register here: https://bit.ly/3oBIWAR

Registered, thanks!

[Hello123]

Small surge this morning on low volume..

[winner69]

https://fb.me/e/35HWAoqms

Did you know the tech sector was New Zealand's fastest growing export sector in 2019? Kiwi companies have long shed the "No.8 Wire" mentality to become a global showcase in technology benchmarks, and when you look across the S&P/NZX 50 Index there’s no escaping the importance of technology.

If you're interested in the ever-evolving field of tech, join us online as we take a deep dive into three industry-leading Kiwi tech companies listed on NZX. Hear from our highly regarded panel, comprising of Dr. Hartley Atkinson (Founder and CEO, AFT Pharmaceuticals), Craig Herbison (CEO, Plexure) and Victoria Potarina (CEO, TruScreen).

Register here: https://bit.ly/3oBIWAR

Always smile when the tech fraternity tout theyare New Zealand's fastest growing export sector.

Contrary to what they and the government say it's a bit sad that in reality Tech exports as a %age of GDP has been declining for many years

Whatever hopefully government economic policy will encourage better performance but I hold my breath.