TSK - TASK Group Holdings

[Leftfield]

Emailed Andrew Dalziel CFO of Plexure and asked if they had any updates for the ASX listing and he obviously couldn’t give me any details but he said “very soon” so hopefully early November we will have some details!

Good on you. Well done.

Glad he didn't say, 'we've rounded the corner...."

[Baa_Baa]

😎 “We are delighted to share the news that Plexure is recognized on the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, as one of just 13 organizations featured, and one of four placed in the Niche Player segment.

Plexure’s placement at the top of the Niche Player quadrant for both ‘Completeness of Vision’ and ‘Ability to execute’ validates our positioning as a true mobile marketing specialist providing highly tailored solutions for our clients.“

[Checkmate]

Good on you. Well done.

Glad he didn't say, 'we've rounded the corner...."

 “We are delighted to share the news that Plexure is recognized on the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, as one of just 13 organizations featured, and one of four placed in the Niche Player segment.

Plexure’s placement at the top of the Niche Player quadrant for both ‘Completeness of Vision’ and ‘Ability to execute’ validates our positioning as a true mobile marketing specialist providing highly tailored solutions for our clients.“

Ive never heard of the Gartner magic quadrant, is this a big deal?

[winner69]

Ive never heard of the Gartner magic quadrant, is this a big deal?

Huge

Gartner one of the most admired and respected research outfits around

[Biscuit]

Huge

Gartner one of the most admired and respected research outfits around

Nice to win awards. Making heaps of money more important.

[Checkmate]

Huge

Gartner one of the most admired and respected research outfits around

That’s great, more good publicity then ����

[CamNZ]

That’s great, more good publicity then ����

Good timing, before the listing on the ASX...

[Hello123]

Nice to win awards. Making heaps of money more important.

Biscuit do you hold?

[Biscuit]

Biscuit do you hold?

Yes, I bought some the other day, down a bit from then, looking at buying more when more info comes out. I like the story, but still have some doubts, and I like to see a bit of a track record in companies - which PLX are building.

[sommelier]

The report: https://www.gartner.com/doc/reprints...t=201027&st=sb

Plexure

Plexure is a Niche Player in its first year of inclusion in this Magic Quadrant. Its mobile marketing platform is mainly focused on helping marketers personalize engagements through mobile channels. Its operations are geographically diversified, and its clients tend to be marketers in quick-service restaurants (QSR), and retail and grocery. Plexure expects to expand its AI-enabled capabilities to help marketers automate campaign management and measurement. The company’s QSR focus was boosted in 2019 when McDonald’s Corp. bought 9.9% of Plexure.
Strengths
Modular platform: Plexure’s highly modular platform is designed to enable marketing teams to utilize the platform’s core elements as needed, based on the team’s level of mobile marketing maturity. The modules operate on top of an AI/ML layer that enables longitudinal and real-time updates on attributes such as propensity to churn, product recommendations, RFM and pricing options.
Grocery, retail and QSR focus: Plexure is particularly well-suited for marketers in large, franchised retail and QSR organizations. The company’s investments in real-time capabilities and predictive analytics make it well-suited for high-volume, high-frequency campaigns, which are particularly valued by marketers in these verticals. According to Plexure executives, the company plans to expand into other verticals such as financial services.
Fraud detection: While all vendors evaluated in this Magic Quadrant have achieved SOC 2 compliance (a baseline requirement for any SaaS platform), Plexure incorporates a number of additional anti-fraud capabilities to detect fraudulent app registrations, loyalty point acquisitions or coupon-based offer redemption. These anti-fraud capabilities, including use of AI to detect fraudulent activity, are particularly important to high-frequency mobile campaigns that are a hallmark of QSR, grocery and specialty retail marketers.
Cautions
Mobile channel focus: Plexure is focused on supporting high-frequency engagements that typify the needs of QSR, grocery and specialty retail organizations (convenience stores in particular). Plexure is largely an app-centric mobile marketing platform, but supports mobile web and email via integrations. Prospective clients looking for more expansive mobile capabilities, particularly for mobile web, will need to ensure Plexure’s API support will enable preferred mobile web solutions.
Resources to match scale ambitions: Plexure manages a relatively large number of customers in dynamic markets (e.g., QSR and grocery). With its stated focus on enterprises with greater than $750 million in yearly revenue, Plexure’s customer success teams are small relative to other vendors evaluated in this research. Company execs noted that they are adding resources to these teams this year. Prospective enterprise clients will need to carefully examine Plexure’s business roadmap to ensure appropriate resources are available to service their needs.