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  1. #341
    Member Onion's Avatar
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    Quote Originally Posted by Harvey Specter View Post
    The IPO was priced to build a new brewery. They've blown through that cash and all they have is a rejected consent.
    A couple of months ago Geoff Ross spoke to the Wellington branch of the NZSA. He told a good story about the craft beer market and the prospects for Moa.

    But the most interesting thing I took out of it was that the delays in getting consents for the new brewery were actually a really good thing. Why? Because it led them to hook up with McCashin's. It seems they can brew at McCashin's in greater volume and lower cost than they would have been able to do on their own.

    Ross was still keen to progress the new brewery but spoke of it as Moa's home for small specialist brews. He suggested that there was no reason to discontinue the McCashin contract brewing relationship.

  2. #342
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    Default Absolute Shambles...

    http://www.stuff.co.nz/business/indu...s-moa-contract
    Moa loses its contract with Air NZ. While its true that they won’t have made much money from this contract, it would have given them invaluable exposure to a variety of consumers (think upmarket travellers in the Koru lounges) to try their beer and then keep buying them from the shops.

    Also, Moa have been focusing on increasing their volumes, so they’re in for a rough ride if they can’t find a way to sell all those extra bottles that Air NZ were taking. It might have had next to no margin but sometimes a brewery needs a couple of big clients to get volume so it can get a better price on inputs (the money will be in retail, pubs, restaurants anyway).

    Air NZ prides itself on using NZ produce and brands in its Koru lounges. It will be interesting to see who Moa gets replaced by.

    As well as this, it looks like Alistair knows a sinking ship when he sees one...

    https://www.nzx.com/files/attachments/206777.pdf

    Not good news for Moa. Or shareholders for that matter. What a disaster...

  3. #343
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    Quote Originally Posted by BFG View Post
    It will be interesting to see who Moa gets replaced by.
    Single supplier - Lion Nathan. Disappointing from AirNZ that they aren't supporting NZ breweries like they do with wine (though kiwi wines are cost competitive so makes sense).

    For MOA, not sure how much they were selling through AirNZ but would have helped with economies of scale, even if the margin wasn't that great. Also great marketing as the 'kiwi premium beer' as 'awarded' by AirNZ.

  4. #344
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    Default Strengthening for growth, or subliterate lies?

    "Moa Board - Strengthening for Growth"
    = Directors hold noses and jump. Independent chair / professional directors appointed. Founders step back. Company now on autopilot.

    "Alistair Ryan, a director since the company listed, is retiring from the board in order to rebalance his portfolio of other directorships and business interests."
    = Ryan quits. The bolded bit is meaningless.

    "Current Chairman, Grant Baker, will remain on the board as a Non - executive Director."
    = Baker loses interest in this dog.


    Moa Group Limited 15 January 2015 Moa Board - Strengthening for Growth
    Moa Group Limited (NZX:MOA) today announces moves in the make - up of its Board to strengthen the company’s focus on growth in it’s primary markets of New Zealand and Australia .
    Ashley Waugh, who joined the Board of Moa in September last year , is to assume the role of Independent Chairman.Ashley is former CEO of National Foods in Australia, owned by Kirin, and previously a Director of Australian start up yogurt brand Five:AM , which grew to become a key high value brand in the Australian yogurt category and was recently sold in a trade deal. Ashley is also a Director of the Heat Group in Australia, and Seeka Kiwifruit Industries in Te Puke where he also serves as Chairman of the Audit and Risk Committee. The Board considers Ashley’s extensive experience in FMCG, brand development and his indep endent status makes him well suited to the role.

    Current Chairman, Grant Baker, will remain on the board as a Non - executive Director.

    Alistair Ryan, a director since the company listed, is retiring from the board in order to rebalance his portfolio of other directorships and business interests.
    The Board wishes to thank Alistair for his strong contribution during this time and particularly during the IPO, the subsequent capital raising and the change in distribution model in New Zealand.
    Replacing Alistair is John Ashby. John has over 30 years’ experience in international food and beverage including 10 years in the beer category at Lion Nathan and Whitbread UK. John has also had experience at Foodstuffs , Kraft General Foods and Cer e bos . John is currently Deputy Chair man of Asure Quality and a Director of Tasti Products, Columbus Coffee, Integria Health Care, Yealands Wine Group, Groenz Group and a trustee of Medicine Mondial e .
    The Board make up will be: · Ashley Waugh – Independent Chairman , Chair of Remuneration committee and member of Audit & Risk committee · John Ashby - Independent Director and Chair of Audit & Risk committee · Allan Scott - Direct or · Craig Styris – Director and m ember of both A udit and Risk committee and Remuneration committee · Grant Baker - Director · Geoff Ross – CEO and Managing Director The changes will take effect at the January 28 Board meeting.

  5. #345
    Senior Member kizame's Avatar
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    At the end of the day what differentiates this beer from all the others on the market,except the label and the price.

  6. #346
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    Default Differentiating the product...

    Quote Originally Posted by kizame View Post
    At the end of the day what differentiates this beer from all the others on the market,except the label and the price.
    Funnily enough I was in a supermarket very recently where a merchandiser was doing a tasting demo and describing the beer to a punter as I wandered past with my wife, we heard quotes like "Yes, the Lager is a lot like your Steinlager or a Heinie [sic]" and "Oh the Pale Ale, yes that's a lot like a Corona."

    As we got further down the aisle, my wife remarked "That was terrible. Who would talk about a competitor's brands in a sales spiel? If they worked for you, you would probably fire them!" She also recalled that the last time we saw a Moa Rep in another Supermarket he seemed determined to ignore us.

    Personally I quite like the beer that's made in the same brewery (Stoke) and at least the McCashin Family have some beer making heritage. I just don't think Moa has figured out how it's going to position itself in the hearts and minds of the folk who will actually drink and buy it - or worked out how to distribute it in a sustainable way.

    Just because I can get it gratis in a Koru Lounge doesn't necessarily equate it to being premium to me.

  7. #347
    Ignorant. Just ignorant.
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    Quote Originally Posted by Rep View Post
    I just don't think Moa has figured out how it's going to position itself in the hearts and minds of the folk who will actually drink and buy it - or worked out how to distribute it in a sustainable way.

    Just because I can get it gratis in a Koru Lounge doesn't necessarily equate it to being premium to me.
    I rather think that Moa's marketing masterminds are trying to break into the "World Beer" market (Heineken, Carlsbers, Budweiser, Peroni, Fosters et al) which are available all over the world. Bottled, not on tap, as a specialty (premium) alternative.

    And once they have a presence in that market, wait for the take-over offer. 42 Below and Charlies spring to mind.
    Last edited by GTM 3442; 20-01-2015 at 05:33 PM.

  8. #348
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    "We are in the craft segment of beer which is where consumers understand the value of quality and are happy to pay for it - so we haven't had to be in discount mode over previous years like the mainstream foreign owned beers," Ross said.

    Strange that the New World closest to where Mr Ross lives has consistently sold MOA beer for less than Heineken for the best part of the last year....

  9. #349
    Speedy Az winner69's Avatar
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    So 5 million bottles of beer.

    Revenue was $6m so Moa gets $1.20 a bottle (big margins elsewhere through the supply chain?)

    Moa loses $5.5m so loss over a $1.10 a bottle (costs about $2.30 a bottle

    Growth strategy

    So suppose when they sell 20 million bottles a year might be a profit

    Believe the story

  10. #350
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    Another cash issue before the end of 2015?

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