SVR - Savor Ltd (Formerly MOA)

[J R Ewing]

Call me a philistine if you like, but I'll stick to Heineken or Stella - and the odd Guinness

[blackcap]

For some unexplained reason, I happen to really enjoy TUI. Maybe the marketing has worked its magic on me at some subtle unconscious level. But I would rather drink a Tui than any one of these "craft" beers. A Heineken or a Grolsh goes down well too.

[janner]

Not a craft beer drinker but that's food for thought. Another point to consider is that craft beer by its nature isn't sold by volume. By selling craft beer by volume, you become "mainstream".

Maybe Geoff Ross will have a marketing plan for "maincraft" beer - the snob beer that the hoi polloi can drink.

Maybe Geoff Ross has missed the boat on this one.. BEER is a " MANS DRINK " !!....

Should have stuck to Poofy Candles..

Oh !!..

[Ricky99]

I wonder how much of it they try to put through the Koru clubs and places like that. Funny thing is I've never seen anyone in the Koru club touch one, and yet they are the target audience that can afford to pay for it..

[loon]

www.stuff.co.nz/life-style/food-wine/.../Is-Moa-heading-for-extinction‎

[tim23]

How much do they charge for this stuff?

[Hoop]

About $8 a bottle:

http://www.beercellar.co.nz/detail/NZ6TB28V1GH/

Bloody hell !!!!!!!

[winner69]

Bloody hell !!!!!!!

there are some cheaper brews .... and even more expensive ones

That's wholesale .... buy it a bar or restaurant and see the damage .... that's if you can find it

[nextbigthing]

When did Milford get in? Interesting. What do they know that we don't?

[winner69]

Adding insult to injury is all the commentary about how Moa just isn't that special. That will hurt. People won't bother trying if they read all these journos saying "the share sucks, and the beer is not special or elite enough"

This is going to be a depressing place for investors.

Disc - never invested. Never interested.

and the guy who wrote that won an award for being the best beer commentator .... so probably reasonable influential

Maybe Mr Ross didn't give him any free samples and invite him to his launches and he getting his own back.

Whatever this is a pretty powerful message to Ross Moa put itself above the rest. It behaved like a 1980s-style corporate full of brand puffery and put out marketing that was flippant, sexist and arrogant. Then it did silly things like appointing itself some kind of arbiter for what defined craft beer.

Investors don't fret - Ian Botham will save the day. Wonder what his deal was - a dollar amount converted to shares (he get more now) or just a set %age of the company