No they aren't heads & shoulders above NZ beers. I think thats why their low-margin beers like the $22 one you tried failed in NZ.
I actually see them moving slightly away from their self imposed 'super-premium' brand in NZ and grabbing market share with their cheaper-to-brew Original and Sessionable Pale Ale that you might have seen popping up in supermarkets.
I think we'll see a shift with a higher percentage of the premium beers being exported, at least until their new brewery gets built.
Yeah I am paying the imported prices, but my friends tells me the price is even higher in Vietnam....
No they aren't heads & shoulders above NZ beers. I think thats why their low-margin beers like the $22 one you tried failed in NZ.
I actually see them moving slightly away from their self imposed 'super-premium' brand in NZ and grabbing market share with their cheaper-to-brew Original and Sessionable Pale Ale that you might have seen popping up in supermarkets.
I think we'll see a shift with a higher percentage of the premium beers being exported, at least until their new brewery gets built.
Their expensive single bottle beers are high margin, but low volume. Their 12 packs are VERY low margin, but high(er) volume.
Originally Posted by Corporate
The problem with MOA is that it just isn't that nice (for the price). Tuatara on the otherhand...that is a different story!
Precisely.
Wonder what price their capital raising will be at in a year or two?
The problem with MOA is that it just isn't that nice (for the price). Tuatara on the otherhand...that is a different story!
Agree!
I've tasted most of their range & it's generally disappointing. Too high in alcohol in some cases leaving the taste balance wrong IMO.
Was going to invest in the IPO but changed my mind after some research.
Belg the research involved buying over $200 of product, a trip to Marlborough to have a look at the brewery & attend a question and answer session. Guess it was fun but it would have been more so if I'd loved the product.
noodles I agree with you that it is possible to make money on companies who sell products you don't particularly like. With Moa it was more than me not particularly liking the product; I wasn't convinced by their business plan either.
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