I remember the day when everything Eric Waston touched turned to gold. Hopefully Geoff wont suffer the same state.
I am in Ecoya in a small way. Their candle business didn't inspire me that much but now they have Trilogy, I think the two fit well together (shared distribution, marketing etc).
Re Moa, I think the growth required is to great (what is their break even point).
Interesting that Brian G didn't include BurgerFuel in his table. A similar IPO (NZAX though) and based on 42Below/Moa style advertising. It sunk to some very deep lows but now seems to have things on track. Very illiquid though.
Never tasted it, but at that money, I'd rather buy some cheaper imported beer....
Obviously not the target market sideshow
Give Ross et al their dues .... they stick to their guns about a PREMIUM offering .... jeez that distilled alcohol with some feijoa in it was expensive ..... and a lot of people just love the $35/$40 nice smelling candles ..... and no doubt many love this beer which is priced above msot over brands
Just like that naked chick astride a white stallion sells candles so will the cool dudes and short skirted long legged chicks in the prospectus sell Moa .... a different class of punter than what you see Sunday morning in Courtenay Place i must say
Janner, I was sober. The selection of these craft beers is now huge. Seems like every man and his dog is giving it a go. I did also notice many of the other beers are a 500ml bottle at about the same price. I just think kiwi craft beers might think too highly of themselves and try to price accordinaly.Each to their own tastes and budget. A good website for beers / pricing is www.beercellar.co.nz
I speculate that the unstated aim of this enterprise is to build sufficient market share to annoy their major Japanese or Dutch competitors and provoke one of them into making a takeover bid.
Boop boop de do
Marilyn
Speights, the pride of Tokyo.
Morton Coutts friend of the working man, ja rechts.
Seems like Christchurch Press business columnist Chalkie and I are of the same mind about Moa being a potential takeover target by either one of our Japanese or Dutch major brewers.
According to Chalkie the brewer from Tokyo has just completed the takeover of a minor brewer across the ditch.
As a female beer drinking share investor, the slightly sexist prospectus (even if it is tongue in cheek) isn't really doing it for me. Bought shares in Ecoya when they were well below IPO price. Might wait for a year down the track and see where Moa is it.
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