SKO - Serko.com

[Banksie]

It will be interesting to see Serko's metrics like

1. Lifetime value of a customer (ideally three times plus the cost of acquiring a customer)
2. How many months to recover of the cost of acquiring a customer (Months-CAC or CAC recovery)
3. Customer churn
4. Average Monthly Revenue per user or customer (ARPU)
There is more at the website below

http://www.forentrepreneurs.com/saas-metrics/

Thanks for sharing the metrics and link, good solid advice.

I am interested to know how you chase down some of the hard to find figures? In particular the CAC. It seems to me that the SaaS companies I have been researching are not publishing that information. Do the investor relationship contacts divulge it willingly?