I agree. We certainly started to avoid companies who offer complicated discount schemes (unless they are straight forward volume discounts) whenever there is a better alternative available. I assume other consumers learn as well ;
Z seem hell bent on loyalty / experience being the way to win
However there own research seems to say that punters want quick, convenient and fair price service as per this slide in recent presso.
“ At the top of every bubble, everyone is convinced it's not yet a bubble.”
tend to use whatever discount gives us the lowesr price, if we get flybuys/airpoints that is a bonus and with Z not the cheapest around our way most of the time.
In recent times tended to use Caltex(while still a member of AA fuel plan) or BP or Pak n save fuel, can't remember the last time I used Mobil, occasionally Z
Plexure worked with 7-Eleven to develop the Fuel Price Lock App, which has transformed the way customers buy fuel and convenience items. http://www.plexure.com/why-plexure
tend to use whatever discount gives us the lowesr price, if we get flybuys/airpoints that is a bonus and with Z not the cheapest around our way most of the time.
In recent times tended to use Caltex(while still a member of AA fuel plan) or BP or Pak n save fuel, can't remember the last time I used Mobil, occasionally Z
Pak N Save uses fuel supplied by Z (in case you didn't realise)
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