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  1. #1
    moosie_900
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    Thumbs up GeoOP - Another Cloud-Based Company

    Well, interesting to see another company looking to list on the NZAX. Also interesting to see Chief Executive Leanne Graham is the former New Zealand country manager of Xero and has already helped them raise more than $3M dollars.

    http://www.stuff.co.nz/business/indu...r-NZAX-listing

    http://www.voxy.co.nz/business/geoop...-nzax/5/165355

    Anyone have any opinions/know the business they are engaged in?
    Last edited by moosie_900; 23-08-2013 at 12:31 PM.

  2. #2
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    Good business, making great moves in Australia with Telstra.

    They are basically a tradies best friend. Not sure about the markets outside of Australia but there are lots on little services businesses that will love the app
    Last edited by Schrodinger; 23-08-2013 at 12:48 PM.

  3. #3
    Member Crow's Avatar
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    Saw the article this morning and did the usual reminders for myself to keep an eye out. Definitely caught my interest, but as usual now trawling for more info........

    http://www.geoop.com/

    https://twitter.com/GeoOP

    etc.
    Last edited by Crow; 23-08-2013 at 01:21 PM.

  4. #4
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    Quote Originally Posted by moosie_900 View Post
    Well, interesting to see another company looking to list on the NZAX. Also interesting to see Chief Executive Leanne Graham is the former New Zealand country manager of Xero and has already helped them raise more than $3M dollars.
    Good to have more listings. To early to see if I will be interested but it does have potential.

    Not a fan of pre listing placements - will be interesting to see if it trades at a premium once listed. The last thing it needs is someone to to a Sorenson/Business Bakery/SeaDragon to them and want out shortly after listing (Otherwise know as being Snakk'ed).
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  5. #5
    born2invest
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    Smartphone & software.

    Two words that are definitely out of my circle of competence.

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    Quote Originally Posted by moosie_900 View Post
    I like the potential though, plus the awesome word "scaleability"
    Huge market - links into Xero and even Bigger, FreshBooks. Makes invoicing easier for Tradies, which will get them paid sooner which they will like. Seems win win. Great potential.
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  7. #7
    Member Crow's Avatar
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    For those of you looking at all the small print etc like me

    You can find more info here - http://www.geoop.com/media-releases/...pansions-plans

    Right at the bottom (I have pasted below and put in bold the relevant bit for those interested)


    Habitual investors and eligible persons

    Prior to a possible NZAX compliance listing of GeoOP, the company intends to seek funding under a private offer from habitual investors and eligible persons, as defined in the Securities Act 1978.
    Subscriptions for shares by “eligible persons” are exempt from most of Part 2 of the Securities Act (including the requirement for there to be a Registered Prospectus and for an investor to receive an Investment Statement in respect of the shares). There is unlikely to be a public offering of securities requiring a Registered Prospectus and Investment Statement.
    If you potentially have an interest in investing in GeoOP and are a habitual investor or an eligible person, please confidentially register your interest at geoop@cam.co.nz

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    Quote Originally Posted by moosie_900 View Post
    Yes, not looking to be Snakk'ed again! Will be doing extreme due diligence before jumping into this puppy. I like the potential though, plus the awesome word "scaleability"
    Lol, know what you mean. Got out of Snakk ages ago and glad I did. Being very selective and doing the usual back to basics of lots of research etc....none of this chasing easy money, lol.

  9. #9
    Member Crow's Avatar
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    Quote Originally Posted by moosie_900 View Post
    Haha, "habitual investor". Yup, that's me!
    Lol, so you'll be sorted then. Right I'm signing off for now.

  10. #10
    Senior Member Dej's Avatar
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    Quote Originally Posted by Crow View Post
    For those of you looking at all the small print etc like me

    You can find more info here - http://www.geoop.com/media-releases/...pansions-plans

    Right at the bottom (I have pasted below and put in bold the relevant bit for those interested)


    Habitual investors and eligible persons

    Prior to a possible NZAX compliance listing of GeoOP, the company intends to seek funding under a private offer from habitual investors and eligible persons, as defined in the Securities Act 1978.
    Subscriptions for shares by “eligible persons” are exempt from most of Part 2 of the Securities Act (including the requirement for there to be a Registered Prospectus and for an investor to receive an Investment Statement in respect of the shares). There is unlikely to be a public offering of securities requiring a Registered Prospectus and Investment Statement.
    If you potentially have an interest in investing in GeoOP and are a habitual investor or an eligible person, please confidentially register your interest at geoop@cam.co.nz
    For those who dont know what a habitual investor is:
    http://www.chapmantripp.com/news/Pag...-investor.aspx

  11. #11
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    Quote Originally Posted by Crow View Post
    a habitual investor or an eligible person,
    Not sure I qualify. Has anyone jumped through the hoops to be classed a Habitual Investor (is there a secret handshake?)
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  12. #12
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    Quote Originally Posted by SparkyTheClown View Post
    I know someone invested in GeoOp already. I think they'll do ok if they can get enough money to fund their growth.
    They haven't convinced you to invest? You would easily meet the eligible person test (and the habitual investor).
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  13. #13
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    I will be jumping into this one the staff who work there are investing which is alway positive plus the software is not expensive to buy so huge potential for growth.

  14. #14
    Senior Member Dej's Avatar
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    So am I right in saying we cannot take place in the IPO if we are not a habitual investor??

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    Quote Originally Posted by Dej View Post
    So am I right in saying we cannot take place in the IPO if we are not a habitual investor??
    i am not sure there is going to be an IPO as such. I read it as they are going to do a pre-IPO round to habitual investors, then do a compliance listing. This is a much cheaper option as the prospectus requirements are less. You will then be able to buy on market.

    Edit:

    From this article http://tvnz.co.nz/business-news/geoo...isting-5542018

    Chief executive Leanne Graham, the former New Zealand country manager of Xero, said GeoOp would not initially seek to raise any money from the float, but a listing would make it easier for it to raise further equity in future and for existing shareholders to trade their shares.
    Eligible person: http://www.fma.govt.nz/help-me-compl...ble-investors/

    Not great for the DIY people among as as we need to pay someone so verify that we are investors (or wealthy). I note the JOBS act in the US has just done away with similar requirements to help out small business financing.
    Last edited by CJ; 24-08-2013 at 09:59 AM.

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    You only need to look at the big holders and they will all be founders or the new CEO is my guess so no issues there. The small holders are probably staff or advisors who took payment in shares rather than cash.

    The risk will be with the pre-IPO round - if it too cheap , they may just be in for a stag.

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    Weldon's about as useful as a celebrity endorsement for a finance company in the mid 2000's.

    If fact probably less as he won't suck in new customers.

    The CEO looks promising so will be interesting to see how it goes.

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    Quote Originally Posted by moosie_900 View Post
    Thanks for the sentiment Sparky. Yes, Weldon has not been very useful lately for DIL, can't right off the entire company based on one man though. Will be interesting to see how she trades over the coming years. Hopefully GEO won't have to apply for waivers!

    Also interesting to see the comment at the bottom of the article. Will be looking up simPRO now.
    Moosie, what were your thoughts on simPRO? Also WorkflowMax appears to be a competitor and I was surprised to see that it is owned by Xero - http://www.workflowmax.com/about.aspx

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    Some brief notes from me about GeoOp:

    • GeoOp is targeted at tradies and has the design and applications specifically for this.
    • Mainly selling in Australia where there is a huige market.
    • Commercial agreement with Telstra which is very important to get customers.
    • Links nicely into the Xero eco system and therefore access to applications and addons.
    • Nice marketing and product design.
    • The UI maybe superior however I havent seen the SimPro UI.


    I dont know alot of SimPro but from my quick glance at their website they are going after the general SME market (maintenance etc). I dont get the narrow niche focus from SimPro as I get from GeoOp marketing.

    Although I think they are in the same space.

  20. #20
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    Quote Originally Posted by Bilbo View Post
    Moosie, what were your thoughts on simPRO? Also WorkflowMax appears to be a competitor and I was surprised to see that it is owned by Xero - http://www.workflowmax.com/about.aspx
    I will jump in here. Simpro has a lot more functionality but is considerably more expensive. Sort of the Enterprise version if you will. I think the interesting thing is that it is likely that they will both be competing for the same market. Simpro has a module called simtrak which can be installed independently I believe that may be Simpros low end answer to GeoOP.

    I never thought about WorkFlowmax as a competitor as it doesn't have the GPS component but has all the job tracking capability.

    I saw GeoOP on display at Xerocon in Auckland earlier this year but after talking to the Simpro guys I kinda wrote it off. I may have been a bit hasty. Someone like Leanne Graham has a pretty good track record of picking winners.

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