Good post. That sell-down had "the party is over" written all over it ! It certainly doesn't help that they've changed the way they measure growth so many times in the last year I have lost count. If I didn't know better I'd be thinking they're trying doing their absolute best to try and disguise the fact that growth is really slowing. With growth in large church numbers slowing dramatically, (fee rise in recent months was the major factor behind revenue growth but there's a limit to how many times you can put your fees up), if they can't show real traction with their app with other user groups then shareholders could be in for a really "interesting" ride going forward.
In the next wee while we could see one or more of the major shareholders try and step into the market and stop this slide...and that might be a good opportunity to ask yourself if you still believe in the PPH growth story ?
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