Mmh - not sure you fully understand ERD's business and customer base.
Couple of things:
ERD are serving truck companies, not Gen X drivers (or non-drivers). Not that many in window ads and other gadgets in trucks (and I doubt the authorities would allow this in private cars either) ... and yes, it is correct and absolutely desirable that the company can track their vehicle wherever it is.
Self driving trucks? Absolutely - and they wouldn't change ERD's business case a bit. Trucks still would need to pay RUC.
And the other issue - to pay road user charges you can't just load an app on any platform - the authorities need to approve the combination of hardware and software before they accept this unit as a legit and temper-proof way to pay the RUC. Not sure I'd expect this to happen anytime soon on the onboard computer of any vehicle. Sure - it should be possible, but even then it is no advantage for fleet operators. They don't want a different system for each truck depending on make and year - they want a system which allows them to treat all trucks the same.
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