I hope it doesn't but i see more and more people on their cellphones during a movie which can kill the "involvement, reality ' experience. Someone i know actually grabbed a phone and through it down the aisle.
"Cinema's survival comes down to the simple fact that people continue to delight in the participatory nature of collective events."
yeh a couple of good announcements esp the latter but I couldnt see any mention of figures on this deal. One would assume its chunky as , going on the size of the client , but may not be, in fact.
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