Well the management have now given some numbers to think about. NZ$40 million EBIT in 2011 target. OK it is only a target but seems to be achievable. If true it should give a Market Cap of around 400 m at 10 x PE or 1 x Sales. That would be 3 1/2 times current Market Cap. It certainly sounds like they have the sales potential - they now say that they are only limited by capacity to produce. Not a bad problem to have!