I doubled holding at 84 cents but for me this is all about the business strategy of buying an incountry distributor to cheaply create a multinational structure as well as being earnings aquisitive. (earnings cheaper than the P/E rate) eg. Greenlife hong kong purchase. Other great strategy is multiplying the premium earnings that they make on the food products with medical and skincare products. ie Why sell food at just over commodity prices when the value ad products give huge multiples. If only more NZ exporters were like this one could see some purpose in investing in them.