Well I'm not a big fan of shopping but when I'm looking for something I actually want (Like a new PC say) I find the process very entertaining but then I do most of my scoping in the calm and serenity of my study at home.

Having said that the fact that shopping is considered a form of entertainment is probably more a reflection of the relative economic parity being enjoyed by woman than any fundamental shift in cultural values. Expect more of the same as universities are over represented by the fairer sex!