Quote Originally Posted by fungus pudding View Post
Don't overlook that universities compete for students, as do the polytechs. Sponsoring rugby might be an excellent means of getting through to a younger group. I'm no expert in this, but I suspect they've done their homework - they are not known for throwing money around.
That is the argument but to be honest does a university really want a moron who will make their decision as to which university they go to based on seeing a logo on a rugby jersey. To be fair most young people might be considered morons and most will choose their university based on where their friends are going not based on the universities record of academic excellence.
Universities shouldn't have to promote too much otherwise they are probably just dropping their standards to attract more students. Glossy brochures and s**t education should be for Interui shareholders and owners of English language schools in Auckland.