Now that the market is waking up to the true upside potential of Serko, here's another lovely little bit of information which was largely ignored by the market at the time.

https://www.nzx.com/announcements/316669

Appointment of Tony D’Astolfo - acknowledged by travel industry as one of its profile corporate movers and shakers.

Examples from travel industry publications:

The Dime : "Since recreating the self-booking and ground tech company in 2016, Deem’s leadership was unabashed about taking on Concur. It’s hard to picture Deem having the same moxie without Tony D’Astolfo, an industry celebrity who served as face of the company and chief commercial officer."

The Beat : "After seven years of slogging and blogging for Rearden Commerce, Tony D'Astolfo is hanging up his team jersey. Truly one of corporate travel's own, a huge personality in his own right, Tony brought with him a new legitimacy as well as quite a few GetThere alumni to Rearden when he joined it around the time I started The Beat."