It’s all a bit ironic - NZ Herald presumably haven’t paid Falkenstein for the comments and content he has supplied them, which they have then reported with presumably little value add and sought to monetise for themselves through selling papers and subscriptions. NZ Herald then apparently not happy that JLG have then distributed the article.

The key learnings would appear to be:

1. If you are going to provide NZ Herald with content, reach an agreement up front that you can use the reported comments for publicity purposes, or

2. Don’t provide comments to NZ Herald, rather hunt out another media outlet who is happy for you to reproduce, or

3. Put out a well constructed press release (with the assistance of a paid journalist), which baits the media into reporting in these quiet times where there is little real news happening, but which you still own the content.