ZEL - Z Energy.

[Zaphod]

Out my way Z station has 91 @ 2.22 and Pak'n' Save next door (also supplied by Z according to the pump) has it for $2.06 all before any discounts.
May be Pak'N'Save is taking the hit and trying to get more people in to the Supermarket with cheaper petrol??

P.S. The other 2 stations nearby, a Mobil and a GAS all at 2.22, however sort of between them and me ( a little closer) a Mobil and Caltex at $2.10

Our suburban Z is currently 3cpl more for 91 than the cluster of stations 10km away. Another suburban Z a few km from to me has the same 3cpl difference. That isn't enough to warrant traveling the distance to save the $1.20 on a full tank, or even sit in the queue at the slightly cheaper sites, but I accept other locations may have larger price discrepancies. What I have noticed however, is that these discrepancies are fleeting with prices raised or lowered regularly, but with some lag.

Price competition hurts everyone. Where does it stop. Z needs to compete in other ways.

You're definitely right bottomfeeder, and as consumers we continue to feed this as we shop almost purely on price, and this has resulted in a race to the bottom (no pun intended) with service and quality being compromised. Changes to the supply chain and geopolitical conflict (such as the west v China) will no doubt have a profound effect on all consumer goods & services.

While we do take a cursory look at fuel prices when filling our hybrid vehicle, life is short so I'd rather spend that doing something enjoyable or upskilling which generates a higher income, than our neighbours who prodly announced a few weeks ago they were driving across town because they've found a service station that sells fuel a few cpl cheaper.