I am not going to disagree with your comment above SBQ. My own view is that an offered bond rate should be a couple of percentage points above the dividend rate offered by the same company. This is as compensation for holding a fixed interest investment that has an equity like downside risk, but with most of the compensating upside risk that an equity investment in the same company would have, now removed. Perhaps I should disclose that I do not hold any bond investments myself, and I am not necessarily recommending that others do so either. I do have some bank term deposits though, which I see as more secure than company issued bonds.
However, there are some instances where owning bonds is necessary. like if you are acting as a trustee for a defined purposes account for example. Another instance is where you are invested in a 'balanced fund' which has a mixture of shares and bonds. Although you may not be invested in bonds as a 'headline act', they are there in your portfolio nevertheless.
My main point in investigating bond managers then, is to try and understand how various bond managers styles influences returns. Or paradoxically if these managers 'have no style' and are just creating 'index hugging returns.' I think it is worth knowing this stuff, even if 'investing in bonds' is not part of your own core investment philosophy. But if you don't want to know, then you don't have to read it!
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