Like JT, I recently bought PPL
PURE PROFILE, after reading the latest DMX report; didn't like it at first glance, but having dug deeper into history, industry, financials and CEO, I made my biggest ever initial purchase (in 20 years of successful investing) last week.
Brief explanation presentation here:
https://business.pureprofile.com/pro...ghts-offering/
It's (still) cheap - even on conservative forecasts - due to previous dominance of marginally profitable low growth divisions; albeit the now dominant 'data and insights' sector is much better understood in other markets - with company valuations to match - here's some excellent quantitative analysis and figures by one of the most respected HC posters:
https://hotcopper.com.au/threads/trading-at-1x-revenue.6276969/page-49?post_id=56504861
PPL now has high growth momentum in both revenue and margins, with a lot of leading brand blue chip clients as referees, an enormous runway, high client and staff satisfaction. Now has very high ROIC and low capital requirements as grows - new offices are becoming cashflow positive in 2 months. Synergies and network effects too, with low cost IT operation in India.
I'm especially impressed by the CEO - one of the most switched on and passionate I've encountered - he seems to have both a big, clear vision, and an eye for detail and understanding of all the mechanics of the business.
Check out interviews with him:
https://business.pureprofile.com/equ...f-pureprofile/ and
https://www.youtube.com/watch?v=u_s23lVoHIs ("We're taking clients and staff from UK competitors hand over fist")
Of course the annual report and Q1 and Q2 reports are online.
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