I personally didn't read anything into your comments Nita other than the demographic angle. KFC's sales have historically and demonstrably been driven by a "pacific" demographic out of proportion to their disposable income. Anyone who has seen a fast food focus group or relevant market research data can see this at play. I haven't had "inside" information on this for a while but have wondered if there has been any Asian spin off as well, particularly in Auckland where the Asian demographic is now into double digits.