In Todays Te Puke times "PSA halves value of kiwifruit industry" " On Nov 1 before PSA was found the industry as a whole was worth more than $4billion dollars. The loss in value had occurred despite the fact that PSA V ,the most virulent form of the bacterial disease so far affected only slightly more than FOUR PERCENT and that the majortity of growers harvested crops this season." 50 million dollars is avail to find a solution which includes new PSA resistant varieties.