Rod mentioned at the AGM that more US customers were coming on board directly rather than through their Accountant (compared with their other markets). Seem to remember a figure around 30% coming through accountant channel in the US.
Not clear to me if this is because they're at an earlier stage in the US with less accountants on board at the moment or if this % is reflective of the market in general.
I also note with interest that the US already has 2 platinum bookkeeper partners. No other market has platinum bookkeepers yet. Not sure if the above % includes bookkeepers but will be interesting to see how different channels to market pan out in the US.
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