Pushpay achieves 31 December 2014 targets

9:38am, 15 Jan 2015 | GENERAL

Pushpay achieves 31 December 2014 targets

AUCKLAND, NEW ZEALAND | REDMOND, WASHINGTON, UNITED STATES – 15 JANUARY 2015

Pushpay Holdings Limited (NZAX:PAY) (‘Pushpay’ or ‘the Company’) announced today that it has achieved its 31 December 2014 targets of growing both its customer base to over 600 merchants and monthly payment transaction volume to over $8.3 million.

“We are pleased to announce that Pushpay has achieved its 31 December 2014 targets. As at 31 December 2014, merchant numbers increased to 602 globally and Pushpay’s monthly payment transaction volume increased to $12.4 million,” said Chris Heaslip, Pushpay’s Chief Executive Officer. “Pushpay continues to deliver on its plan and is well positioned for growth with a strong product offering.”

Highlights as at 31 December 2014
- Pushpay’s customer base increased to 602 merchants and Pushpay expects its customer base to grow by 50% to 903 merchants in the three months to 31 March 2015.
- Monthly payment transaction volume increased to $12.4 million (annualised monthly payment transaction volume increased to $148.8 million).
- Average Revenue Per Merchant (ARPM) increased to $446 per month and Pushpay expects ARPM to increase to over $550 per merchant per month over the medium term.*
- Customer Acquisition Cost (CAC) remained less than 12 months and is expected to remain at this level as the business scales.
- Pushpay’s annual revenue retention rate (excluding upsells into the existing merchant base) continued to exceed 95%, which the Company believes places it among the best-in-class for SaaS companies. Pushpay expects retention to remain high as the business scales.

* Please see the section titled ‘ARPM’ overleaf for further information relating to how ARPM is calculated.
Pushpay’s merchant numbers

Pushpay’s customer base increased to 602 merchants achieving its targeted customer base of 600 merchants as at 31 December 2014. The Company expects its customer base to grow by 50% to 903 merchants in the three months to 31 March 2015.

Pushpay expects to reach this target based on continued growth and further development of both its direct sales and through targeting merchants that have existing relationships with Pushpay’s strategic channel partners and other distribution partners.

The Company will continue to primarily focus on the faith sector in the United States (US), which consists of over 314,000 churches with an average size of over 500 attendees.

Payment transaction volume

Pushpay’s monthly payment transaction volume increased from $3.0 million as at 30 June 2014 to $12.4 million as at December 2014, exceeding its targeted monthly payment transaction volume of $8.3 million. Annualised monthly payment transaction volume increased to $148.8 million.

Pushpay expects monthly payment transaction volume to continue to increase appreciatively as its merchant base grows and the Company secures a larger percentage of merchant payment transaction volume.

Given the seasonality of transaction volume, moving forward Pushpay will inform the market when significant milestones are reached.

ARPM

Pushpay calculates ARPM using a combination of subscription fees and volume fees. Subscription fees are based on the size of the merchant and volume fees are based on payment transaction volume.

Volume fees include interchange fees, which are collected by the Company on behalf of third parties, such as Visa or MasterCard. Pushpay did not collect interchange fees previously, as the Company did not offer internal merchant facilities. Given the Company now offers merchant facilities through ZipZap Processing, which is a 100% wholly owned US-based subsidiary, the Company now collects interchange fees including those collected on behalf of third parties. Pushpay will continue to report ARPM as one consolidated number, including interchange fees.

On this basis, ARPM increased to $446 per month and Pushpay expects ARPM to increase to over $550 per merchant per month over the medium term. For comparison purposes, ARPM excluding interchange fees, increased to $258 per month in December from $235 per month in June.

ZipZap Processing is maturing rapidly with more than 30% of Pushpay’s total payment transaction volume being processed through it. We expect payment transaction volume to increase significantly as the Company continues to transfer existing merchants to ZipZap Processing. In addition, ARPM will continue to increase as the Company secures a larger percentage of merchant payment transaction volumes in addition to donations, such as bookshop and cafe purchases in the case of the Faith Sector.

Outlook

Pushpay believes that it is preferable to focus on and invest in growth as the best means to achieve overall value in its business.

“Following the focused investment in people, product and business processes we are well-positioned to execute on our growth plans and deliver long-term shareholder value,” said Chris Heaslip.
The Company plans to provide a further operational update in mid-April, which will include forecast merchant numbers to 30 September 2015.

Contact
Sarah Elder | Investor Relations | Pushpay Holdings Limited
P: +64 21 637 449 | E: sarah.elder@pushpay.com
www.pushpay.com

About Pushpay

Pushpay provides mobile commerce tools that facilitate fast, secure and easy non point of sale payments between consumers and merchants. Pushpay targets merchants who are looking to offer convenient, personalised and intuitive payment solutions to their consumers. Pushpay services three target markets: the Faith Sector; Non-Profit Organisations and Enterprises (both small medium enterprises and corporate organisations).
To download the Pushpay App, visit the iTunes App Store or Google Play and search for “Pushpay”.
Visit www.pushpay.com to learn more and see an online demonstration of how Pushpay enables merchants and consumers to “never miss the moment”.
ENDS