GFL - Good news for Geneva Finance

[Beagle]

It's well worth a visit to their website if you want an insight into how some people must manage their financial affairs. 12% to nearly 30% interest plus a list of fees as long as your arm if you want to use their money. Hard to see why everyone on the website (even the cartoon people) are smiling so much. A more honest expression might be a combination of gormless anxiety. Not moralizing, just saying, but not a business model that appeals to me.

Sums it up very nicely. Fact is anyone with a decent credit rating will get cheaper money from their bank or one of the mainstream finance companies which leaves this company as nothing more than bottom feeders.

Let's face it. Geneva is nothing more than a punt at this stage. One step up from being one of the "penny dreadfuls" of which I am so fond, but a punt nonetheless.

And that's the basis upon which I shall buy some once the price returns to the equivalent of 5cps. And write the money off as "lost" as soon as I buy. But I am open to happy surprises!

My guess at the timeframe for my turning sufficient bucks to exit is about 2020-2025.

Make no mistake, they are a penny dreadful...
The use of a Swiss city as the name for a finance company is meant to infer strength and stability in much the same way as the choice of "Stellar" in stellar collections Ltd is meant to infer they have a stellar ability to collect overdue debtors. Investors would do well to consider whether these name choices are deliberate attempts to present an image and whether that attempt to portray same has anything behind it or whether this is simply a cunning marketing ploy, much like a cynic might claim that the 7:1 share consolidation is simply another creative way to try and create a more substantive feel to the company in terms of its share price being somewhat more normalised.