Sorry I haven't got a link for you but one study I've seen shows despite Amazon having acquired two major clothing retail chains they only have 6% of the apparel market in the U.S. Have a think about this from a practical point of view. A lot of what Briscoe's sells kitchenware, bathroomware can easily be cross shopped across multiple online channels. Clothes on the other hand, I maintain most people like to try them on for fit, fashion, fabric and generally if they look and feel good on your body. Each to their own mate but I for one see no need to diversify my retail portfolio allocation and note HLG's considerably superior dividend yield.