I have friends that use it. They love it, but they are yuppies, on big salaries so like supper convenient things. You get a weeks worth of food or so many meals. By the sounds of it, no recipe is the same, they have a huge folder with recipes in it. Most of the recipes use out of the norm ingredients, which is all in the box, but she said to replicate it would not be easy, as most people wouldn't carry those in ingredient in their pantry. I thought it was quite expensive also. So surely there is only a certain part of the market that would subscribe.