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05-11-2019, 08:47 AM
#12641
WOW ...good stuff
Kia Konfidence has a nice ring to it
http://nzx-prod-s7fsd7f98s.s3-websit...777/311205.pdf
“ At the top of every bubble, everyone is convinced it's not yet a bubble.”
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05-11-2019, 09:27 AM
#12642
Originally Posted by winner69
Yes,positive.
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05-11-2019, 09:30 AM
#12643
It does but I wish they would drop the “K” and spell it the correct way. It wouldn’t change the impact or the “nice ring” but it would seem a heck of a lot more professional. I don’t understand why marketing companies feel the need to come up with gimmicky spelling.
Originally Posted by winner69
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05-11-2019, 09:40 AM
#12644
They're into it with Holden too with Holden financial services, a division of, you guessed it, Heartland. https://www.heartland.co.nz/docs/hol...85435057238592
Ecclesiastes 11:2: “Divide your portion to seven, or even to eight, for you do not know what misfortune may occur on the earth.”
Ben Graham - In the short run the market is a voting machine but in the long run the market is a weighing machine
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05-11-2019, 10:01 AM
#12645
Originally Posted by justakiwi
It does but I wish they would drop the “K” and spell it the correct way. It wouldn’t change the impact or the “nice ring” but it would seem a heck of a lot more professional. I don’t understand why marketing companies feel the need to come up with gimmicky spelling.
Many New Zealanders thought 'Zespri' was gimmicky and an insult to marketing when the Kiwifruit industry relaunched itself.
It's now one of the most valuable brand in NZ and the world.
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05-11-2019, 10:34 AM
#12646
Originally Posted by Beagle
Also with Jaguar/LandRover.
They like new car dealers,even for their second hand cars.
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05-11-2019, 11:06 AM
#12647
Yes but that’s completely different. “Zespri” isn’t a real word - they created it.
“Confidence” is a real word and “Kia Confidence” would work just as well (better actually) in my opinion. Spelling it correctly doesn’t change the sentiment at all.
Originally Posted by Balance
Many New Zealanders thought 'Zespri' was gimmicky and an insult to marketing when the Kiwifruit industry relaunched itself.
It's now one of the most valuable brand in NZ and the world.
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05-11-2019, 01:27 PM
#12648
Originally Posted by justakiwi
Yes but that’s completely different. “Zespri” isn’t a real word - they created it.
“Confidence” is a real word and “Kia Confidence” would work just as well (better actually) in my opinion. Spelling it correctly doesn’t change the sentiment at all.
English uses the letter 'c' in a completely illogical way.
soft 'c' which would be better spelt with an 's' and hard 'c' which would be better spelt with a 'k'.
You only need a 'c' for words like church where the 'h' is then redundant.
And why, oh why, oh why must a 'q' be followed by 'u'?
Why does a 'g' appear where it is a 'j' sound so often?
Cough, though, thorough, same four letter ending but different sounds!
The ENGLISH KAN NOT SPELL !
As a shareholder in Heartland Bank and a supporter of the Kia Tigers baseball team, if this makes money they can spell it how they want as far as I am konserned.
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05-11-2019, 01:39 PM
#12649
Member
Hence "ghoti" is pronounced "fish".....
"gh" as in rough, "o" as in women and "ti" as in station.
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05-11-2019, 02:47 PM
#12650
Fo-nettical spelling ov wordz iz kool. Nuff said. Is it any wonder kids find the English language difficult to learn, for example there's so many different ways to spell a simple word like paw. (poor, pour, pore).
Enny way...(sorry couldn't resist, back to normal spelling now), I hope HGH are pretty conservative with their residual value assumptions on European vehicles and / or are not wearing the risk of the residual guaranteed future value. Its hard enough to predict such things on value brands like Kia and Holden and near impossible with Eurpoean vehicles unless of course you use the value of 0 after 4 years (which won't in my experience be all that far from the truth)
Last edited by Beagle; 05-11-2019 at 02:54 PM.
Ecclesiastes 11:2: “Divide your portion to seven, or even to eight, for you do not know what misfortune may occur on the earth.”
Ben Graham - In the short run the market is a voting machine but in the long run the market is a weighing machine
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