By all accounts she has been involved in the key decisions, so buying more shares after getting the top job shows confidence in the business and her ability to turn it around. I think that’s been a issue for sky where the directors and past ceo had very little skin in the game. I for one look very closely at company’s where the ceo especially has a large holding. For me a large purchase would give investors confidence . So yes I do think it would be positive for the share price. At the end of the day if the directors and senior management are not prepared to put decent money into the company then why would investors.
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