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  1. #1
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    Default The Revenue Dilemma

    The most striking thing I found from looking at the YUMC results is how well profits are growing with respect to revenues. This is great for shareholders. But ultimately a company will run into the 'squeeze the orange' argument. Put simply, you can squeeze an orange harder and harder, but ultimately there will be no more juice that you can get out of it. 'Squeezing the orange' that is the fast food restaurant market and eventually your 'profit growth' dries up unless revenues grow. Over the last five years reported, revenues have grown:

    US$6,905m x (1+g)^5= US$7,144m => g= 0.683% (compounding)

    But profit growth has been

    US$284 x (1+g)^5= US$591 => g=15.8% (compounding)

    It is hard to imagine that profit growth could outstrip revenue growth like that going forwards. However, there is another angle that needs investigating. The functional currency of YUMC is the RMB, not the USD. So what happens if the revenue is converted to RMB?

    FY2013 FY2014 FY2015 FY2016 FY2017
    Adjusted Normalised NPAT {A} $284m $254m $372m $474m $591m
    Revenue {B} $6,905m $6,934m $6.909m $6,752m $7,144m
    RMB/USD Exchange Rate 6.1932 6.1428 6.2284 6.6423 6.7518
    Revenue RMB42.764 RMB42.594 RMB43.032 RMB44.849 RMB48.235
    Net Profit Margin {A}/{B} 4.11% 3.66% 5.38% 7.02% 8.27%

    The revenue growth rate in local currency was

    RMB42.764 x (1+g)^5 = RMB48.235 => g=2.44% (compounding)

    This is not great when you consider:

    1/ local inflation is around 2%
    2/ there has been a substantial number of new outlets created over the study period.

    But it does show that the revenue is growing above inflation, albeit modestly. This was not apparent when the results were presented in USD.

    SNOOPY
    Last edited by Snoopy; 13-08-2019 at 10:36 PM.
    Watch out for the most persistent and dangerous version of Covid-19: B.S.24/7

  2. #2
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    Default Local Revenue Trend (FY2018 Perspective)

    Quote Originally Posted by Snoopy View Post
    The most striking thing I found from looking at the YUMC results is how well profits are growing with respect to revenues. This is great for shareholders. But ultimately a company will run into the 'squeeze the orange' argument. Put simply, you can squeeze an orange harder and harder, but ultimately there will be no more juice that you can get out of it. 'Squeezing the orange' that is the fast food restaurant market and eventually your 'profit growth' dries up unless revenues grow. Over the last five years reported, revenues have grown:

    US$6,905m x (1+g)^5= US$7,144m => g= 0.683% (compounding)

    But profit growth has been

    US$284 x (1+g)^5= US$591 => g=15.8% (compounding)

    It is hard to imagine that profit growth could outstrip revenue growth like that going forwards. However, there is another angle that needs investigating. The functional currency of YUMC is the RMB, not the USD. So what happens if the revenue is converted to RMB?

    FY2013 FY2014 FY2015 FY2016 FY2017
    Adjusted Normalised NPAT {A} $284m $254m $372m $474m $591m
    Revenue {B} $6,905m $6,934m $6.909m $6,752m $7,144m
    RMB/USD Exchange Rate 6.1932 6.1428 6.2284 6.6423 6.7518
    Revenue RMB42.764 RMB42.594 RMB43.032 RMB44.849 RMB48.235
    Net Profit Margin {A}/{B} 4.11% 3.66% 5.38% 7.02% 8.27%

    The revenue growth rate in local currency was

    RMB42.764 x (1+g)^5 = RMB48.235 => g=2.44% (compounding)

    This is not great when you consider:

    1/ local inflation is around 2%
    2/ there has been a substantial number of new outlets created over the study period.

    But it does show that the revenue is growing above inflation, albeit modestly. This was not apparent when the results were presented in USD.
    The functional currency of YUMC is the RMB, not the USD. So what happens if the revenue is converted to RMB?

    FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
    Adjusted Normalised NPAT {A} $284m $254m $372m $474m $591m $634m
    Revenue {B} $6,905m $6,934m $6.909m $6,752m $7,144m $7,774m
    RMB/USD Exchange Rate 6.1932 6.1428 6.2284 6.6423 6.7518 6.6174
    Revenue RMB42.764 RMB42.594 RMB43.032 RMB44.849 RMB48.235 RMB51.444
    Net Profit Margin {A}/{B} 4.11% 3.66% 5.38% 7.02% 8.27% 8.16%

    The revenue growth rate in local currency per annum was:

    RMB42.764 x (1+g)^5 = RMB51.444 => g=3.77% (compounding)

    This is not great when you consider:

    1/ local inflation is around 2%
    2/ there has been a substantial number of new outlets created over the study period.

    But it does show that the revenue is growing above inflation, albeit modestly. This was not apparent when the results were presented in USD.

    SNOOPY
    Last edited by Snoopy; 04-03-2021 at 09:09 PM.
    Watch out for the most persistent and dangerous version of Covid-19: B.S.24/7

  3. #3
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    Default Local Revenue Trend (FY2020 Perspective)

    Quote Originally Posted by Snoopy View Post

    The functional currency of YUMC is the RMB, not the USD. So what happens if the revenue is converted to RMB?

    FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
    Adjusted Normalised NPAT {A} $284m $254m $372m $474m $591m $634m
    Revenue {B} $6,905m $6,934m $6.909m $6,752m $7,144m $7,774m
    RMB/USD Exchange Rate 6.1932 6.1428 6.2284 6.6423 6.7518 6.6174
    Revenue RMB42.764 RMB42.594 RMB43.032 RMB44.849 RMB48.235 RMB51.444
    Net Profit Margin {A}/{B} 4.11% 3.66% 5.38% 7.02% 8.27% 8.16%

    The revenue growth rate in local currency per annum was:

    RMB42.764 x (1+g)^5 = RMB51.444 => g=3.77% (compounding)

    This is not great when you consider:

    1/ local inflation is around 2%
    2/ there has been a substantial number of new outlets created over the study period.

    But it does show that the revenue is growing above inflation, albeit modestly. This was not apparent when the results were presented in USD.
    The functional currency of YUMC is the RMB, not the USD. So what happens if the revenue is converted to RMB?

    FY2015 FY2016 FY2017 FY2018 FY2019
    Adjusted Normalised NPAT (USD) {A} $369m $472m $589m $633m $687m
    Revenue (USD) {B} $7,233m $7,075m $7,769m $8,415m $8,776m
    RMB/USD Exchange Rate (Yearly Average) (1) 6.2850 6.6452 6.7572 6.6094 6.9050
    Revenue (RMB) RMB45.459 RMB47.015 RMB52.496 RMB55.618 RMB60.598
    Chinese Inflation (3) 1.4% 2.0% 1.6% 2.1% 2.9%
    Net Profit Margin {A}/{B} 5.10% 6.67% 7.58% 7.52% 7.83%

    Notes

    (1) Averaged annual exchange rates taken from https://www.netcials.com/forex-yearl...-rate/CNY-USD/
    [2) I have revised my definitions of 'normalised profit' and 'revenues' from earlier years (see my posts 63 and 65).
    (3) I grabbed the CPI inflation rate for China from here: https://www.focus-economics.com/coun...hina/inflation

    Discussion

    The revenue growth rate in local currency per annum was:

    RMB45.459 x (1+g)^4 = RMB60.598 => g=7.45% (compounding)

    The annual revenue growth rate in the reporting currency (USD) was:

    $7,233m x (1+g)^4 = $8,776m => g=4.87% (compounding)

    For the first time the majority of my study period is a time when YUMC was separately listed. The annual compounding growth rate is significantly higher than in the previously quoted comparative post, and a lot higher than you might think if you just looked at the USD revenue growth rate. The benefits of having YUMC as a separate listed entity (from late 2016) may be showing through here.

    SNOOPY
    Last edited by Snoopy; 08-03-2021 at 12:08 PM.
    Watch out for the most persistent and dangerous version of Covid-19: B.S.24/7

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