I know the pleasure is far greater if the bottle arrives professionally wrapped rather than a few more dollars intermingling inones bank account; just not the same feeling of satisfaction you get when unwrapping , uncorking and toasting .
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Re a prize ; in ones striving to increase ones wealth i think its great reminder to donate to a worthy cause to remind ourselves what is really worth far more than money; compassion, giving; helping those less fortunate then us. Or we could do both; match one with the other$wise.