Originally Posted by
mistaTea
It is also important to note that risk does not equal volatility.
Risk = not knowing what you are doing. Time will either prove that I do know what I am doing when it comes to Sky, or that perhaps I didn't understand the business as well as I thought I did.
I continue to like the business, and the story has not changed at all from when I first invested in the company. If the story changes, naturally I will review my position. Until then, if Mr Market keeps offering equity in the company for what I believe are low prices relative to intrinsic value, I will keep buying more.